International Ecommerce Brand with Proprietary System, 1.4M Monthly Visitors
We are an international eCommerce brand that offers a wide variety of consumer packaged goods (CPG) products. Our product selection includes jewelry, TV antennas, anti-snoring nose clips, adjustable glasses, and a car fuel-saving device. We have built a proprietary system for research and development (R&D) and social media marketing. With 1.4 million monthly visitors, we have achieved excellent sales and growth through our diverse product offerings and effective marketing strategies.
OPERATIONS
Our operations are highly efficient and scalable. We utilize tailored sales funnels to guide customers towards making a purchase, leading to a higher average order value. We have implemented advanced marketing techniques, particularly through Facebook and Instagram ads, to reach and convert large audiences at scale. Our dropshipping model allows us to adapt quickly to emerging trends and adjust product offerings to meet customer demands. We hold little to no inventory, minimizing risk and enabling us to stay ahead of the competition.
We have established a strong relationship with our suppliers, who source products directly from factories to ensure the highest quality and timely fulfillment. We utilize a hybrid inventory model, holding a small amount of inventory to speed up fulfillment for high-volume products. All orders are delivered directly to customers via express shipping methods. Our supply and logistics operations are efficient and reliable.
MARKETING AND KEY METRICS
Our marketing efforts primarily focus on Facebook and Instagram ads, as well as email marketing. We have split-tested our sales funnels with high traffic volumes to ensure they outperform competitors. We continuously test new products and marketing strategies to adapt to changes in the market and stay ahead of the curve. Our marketing approach has been proven successful in reaching and converting our target demographic of 40 to 50-year-olds who enjoy online shopping and spend significant time on social media.
Our sales channels primarily consist of our eCommerce website and social media platforms such as Facebook and Instagram. However, there are immense growth opportunities by expanding into different regions and translating our funnels into multiple languages. Advertising on other platforms, implementing retargeting campaigns, partnering with influencers, and offering a subscription service are potential strategies for boosting revenue. Scaling the business by hiring more staff and creating branded sub-stores would also contribute to sales channel growth.
Our key metrics include monthly visitors (1.4 million), average order value (high due to tailored sales funnels), conversion rate, customer acquisition cost, customer lifetime value, and return on investment (ROI) from marketing campaigns. These metrics help us measure the effectiveness of our marketing strategies and optimize our operations for maximum profitability.
Our typical customer demographic consists of 40 to 50-year-olds, evenly split between genders. The majority of our customers are based in the US and enjoy online shopping. They are easily converted with direct response offers and spend significant time on social media. We have a loyal customer base that values our diverse product offerings and reliable shipping and fulfillment processes.
BUSINESS MODEL & RESOURCES NEEDED
Our team consists of the owner, a customer service manager, six customer service contractors, a video editor/general assistant, and a third-party contractor for email marketing. The owner primarily focuses on increasing advertising budgets and managing supplier payments. No special skills are required to run the business as it is largely automated, but expanding the team to advertise on multiple channels would be beneficial for scaling.
THE INDUSTRY
We operate in the eCommerce industry, which has experienced significant growth in recent years. The rise of online shopping has led to increased demand for a wide range of products, and our business caters to this demand by offering a diverse selection of CPG products. Examples of successful eCommerce companies in our industry include Amazon, Alibaba, and Shopify. The industry is highly competitive, and staying ahead requires continuous innovation, effective marketing strategies, and efficient supply chain management.
OPPORTUNITIES TO SCALE
As an international eCommerce brand, we have numerous scale opportunities. We can expand our business into different regions, target new customer demographics, and add more products to our existing portfolio. By leveraging our proprietary system and marketing strategies, we can create additional sales channels and increase our cash flow. Acquiring other brands or products and integrating them into our system is another scalable opportunity. Overall, our business has the potential for significant growth and profitability in the eCommerce industry.
Asking Price: $5,000,000
Gross Income: $9,952,008
Cash Flow: $1,229,229
Year Established: 2019
Employees: 10
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
