Explosive Growth: Nutritional Supplements Ecommerce Brand with Focus in Nootropics and Repeat Orders
This nutritional supplements eCommerce brand specializes in Nootropic supplements and operates primarily on the Amazon marketplace. The company has shown consistent profitability and has a strong repeat order rate of 24%. They offer unique and exclusive products that have received rave reviews from customers.
OPERATIONS
The company uses product development strategies to allow for premium pricing and maximize profits. They have a strong repeat order rate and a high average order value. The company works with a leading contract manufacturer and utilizes Amazon FBA for logistics.
The company’s SKUs are manufactured by a leading contract manufacturer with FDA facilities registered and GMP certification. They utilize Amazon FBA for logistics and also make use of a 3PL warehouse. The company experiences minimal supply chain issues due to their supplier being based in the US.
MARKETING AND KEY METRICS
The company focuses on Amazon FBA to reach customers and has a growing customer base. They also make use of email marketing and social media promotions to drive traffic and boost sales. The brand’s high-quality products and unique offerings differentiate them from competitors.
The company has experienced rapid growth on Amazon and has the potential to expand to other markets around the world. They can explore mass retail, enhance email marketing, and utilize affiliate and performance-based marketing to drive further growth.
Key metrics for the business include a 24% repeat order rate, an average order value of $25, and a net profit margin of 29%. The company also has over 20,000 strong reviews on their SKUs and a subscription count of over 5,000 through Amazon’s Subscribe and Save program.
The company has a growing customer base that includes recurring customers through Amazon’s Subscribe and Save program. They have a strong repeat order rate and a high customer lifetime value.
BUSINESS MODEL & RESOURCES NEEDED
The company has no full-time staff and relies on part-time staff, virtual assistants, and contractors for various tasks such as graphic design, social media, and Amazon operations. The owners spend about 10 hours per week managing the day-to-day operations.
THE INDUSTRY
The global health supplement industry has experienced substantial growth in recent years as more people prioritize their health and wellness. Nutritional supplements provide a convenient and easily accessible method for consumers to improve their health. This industry is expected to continue growing as more consumers become health-conscious.
OPPORTUNITIES TO SCALE
The company offers scale opportunities such as expanding into international markets, enhancing email marketing efforts, and exploring mass retail. They have already established a strong presence on Amazon and have the potential to further grow their customer base.
Asking Price: $2,000,000
Gross Income: $1,991,937
Cash Flow: $583,843
Year Established: 2019
Employees: 1
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