Making a Mark in the Jewelry Industry: Proprietary Designs, 80 AOV, 415 LTV, and 51% Repeat Customers
Website Closers presents a bespoke jewelry company with a healthy catalog of earrings, necklaces, bracelets, rings, and other accessories. The products are in great demand amongst clients worldwide and have a reputation for uncompromising quality, unique designs, and elegance.
OPERATIONS
The business enjoys robust sales throughout the year but experiences standard retail peaks around the holidays. The typical customer is a female, 35 years and older, who responds well to promotions. She places an order and habitually returns again and again.
The brand has a broad network of sources including New York City, Rhode Island, and consultant relationships in China, Thailand, India, and Korea. Additionally, direct relationships with vendors that supply the company with private-label items have been established.
MARKETING AND KEY METRICS
Lead generation is unique for a brand in this vertical; no paid advertising has ever been used. The company has a relationship with networks doing morning television deal segments. Collaborations with two major networks are regular and incredibly lucrative. This is a highly coveted relationship offered to very few brands.
The company primarily sells through its eCommerce sales channel, but it also has relationships with networks doing morning television deal segments. Collaborations with major networks have been highly lucrative for the business.
$80 AOV (Average Order Value), $415 LTV (Lifetime Value), 51% Repeat Customers
The typical customer is a female, 35 years and older, who responds well to promotions. She places an order and habitually returns again and again. Products are only shipped within the US and Canada, so all customers are North American based.
BUSINESS MODEL & RESOURCES NEEDED
The owner operates the company and works full-time. Her primary tasks include email marketing, social media, photography, graphic design, website maintenance, merchandising, product design and development, inventory management, order fulfillment, and customer service.
THE INDUSTRY
The jewelry industry is a highly competitive market, but this company stands out with its unique designs, uncompromising quality, and celebrity endorsements. The brand has been featured in numerous publications and worn by celebrities such as Rihanna, Katy Perry, and Jennifer Lopez.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for the brand, including expanding social media presence, utilizing paid advertising and SSL, and working with the PR firm to generate additional press, celebrity, and influencer opportunities.
Asking Price: $600,000
Gross Income: $245,465
Cash Flow: $159,482
Year Established: 2008
Employees: 0
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