Maximizing Profits with 28 Years of Software Solutions for Market Research and Feedback
Website Closers is a 28-year-old software company and managed service provider (MSP) that offers software and back-office solutions for market research and feedback. They provide consulting services to help clients maximize efficiency with their software tools.
OPERATIONS
Their proprietary software works as a supervisor for clients, making thousands of decisions every second to ensure rigorous administration of studies. The software can be administered on-premises or in the cloud and supports various features such as Voice Over IP (VoIP) phone systems and remote apps.
Website Closers’ software can be administered on-premises or in the cloud, depending on client requirements. Technical support is provided in either case. The software adheres to research standards set by the American Association of Public Research and the Centers for Disease Control and Prevention (AAPOR/CDC).
MARKETING AND KEY METRICS
Website Closers primarily relies on Google Ads for digital advertising, but the majority of their clients discover the company organically. Their top-selling services include annual license fees, consulting income, and software sales. The business experiences stable income throughout the year with no seasonal variation.
The business primarily relies on Google Ads for digital advertising, but organic discovery is the main source of new clients. The company’s services have no seasonality and enjoy stable income throughout the year. They offer annual license fees, consulting income, and software sales as their top-selling services.
The SaaS market is valued at $165 billion in 2021 and is expected to grow at an 11% compound annual growth rate until 2028. The company’s key metrics include annual license fees, consulting projects, and software renewal fees. Contracts are typically for one or two years.
Website Closers serves businesses, organizations, and universities that require market research and feedback solutions. Their software and consulting services help these clients maximize efficiency in conducting research and gathering feedback.
BUSINESS MODEL & RESOURCES NEEDED
The company has six employees, including a president, salesperson, shareholder, technical support, director of administrative services, and a consulting contractor. The shareholders of the company are preparing to retire.
THE INDUSTRY
Website Closers operates in the software-as-a-service (SaaS) industry, specifically targeting the market research and feedback segment. The SaaS market is vast and constantly growing, with an expected compound annual growth rate of 11% until 2028. Examples of other companies in the industry include SurveyMonkey and Qualtrics.
OPPORTUNITIES TO SCALE
There are various scale opportunities for Website Closers. They can expand their marketing efforts to include other platforms apart from Google Ads, explore new target markets within the market research and feedback industry, and develop additional software solutions to meet the evolving needs of businesses.
Asking Price: $2,200,000
Gross Income: $660,211
Cash Flow: $387,966
Year Established: 1995
Employees: 6
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