23 Year Old Iron Bed Accessories Brand with High AOV and Low OPEX Needs Strong Vendor Relationships
A 23-year old American-made consumer packaged goods (CPG) brand that specializes in iron beds and related accessories.
OPERATIONS
The company’s primary suppliers are two partners with whom the owners enjoy excellent relationships. Customization of orders has also been a selling point, with contracts fulfilled for large organizations such as lodges, hospitals, movie, and television shows. The two owners are in charge of processing and fulfilling all orders, answering questions, maintaining the website, and paying bills.
The company’s primary suppliers are two reliable partners with whom the owners maintain excellent relationships. Products get customized by the company upon request, fulfilling contracts for large organizations such as lodges, hospitals, and movie and television shows.
MARKETING AND KEY METRICS
The company does not have a digital marketing strategy but has a highly visible presence on the internet. All sales are handled by phone, but the business has a substantial email database. The home décor niche of the industry is perfectly suited for social media marketing, supported by the ability to drive quality content combined with paid ads.
The company’s sales model is by phone, with no shopping cart option on the website. Still, the business enjoys excellent visibility on the internet, with a highly visible presence. Listing on eCommerce platforms presents the company with untapped growth potential.
The company’s revenue is $666,793, with a cash flow of $230,052. The 18% reorder rate from satisfied customers reflects the satisfaction of those who have experienced the company’s commitment to good communication and excellent product knowledge. The large email database and low working capital requirements contribute to the scalability potential, listing on eCommerce platforms like Amazon and Walmart presents a vast growth opportunity.
Typical customers of the company are men and women between 30 and 70 years of age across the United States, who appreciate high-quality iron beds and accessories.
BUSINESS MODEL & RESOURCES NEEDED
The company is very traditional in its approach to customer service as both owners take sales calls and process orders personally. They navigate fulfillment issues and address customer support issues personally.
THE INDUSTRY
Vintage Iron Bed and Accessories Brand specialize in iron beds and related accessories, with products hand-made in the US. The customer base composed mostly of men and women aged between 30 and 70 years and is spread across the American market.
OPPORTUNITIES TO SCALE
Asking Price: $875,000
Gross Income: $666,793
Cash Flow: $230,052
Year Established: 2000
Employees: 1
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