Premium Hoverboard Ecommerce Brand with Exact Match Domain – Ready for Expansion to Amazon
HoverBoard eCommerce is a DTC business that markets and sells Hoverboards and electric scooters to urban areas. The company operates its DTC business via an Exact Match, Premium Domain, and the products are manufactured directly for them, built to its specifications and color options. The company has a growing base of customers, including parents and grandparents who purchase these products as gifts. At HoverBoard eCommerce, customers receive fast delivery from anywhere in the country from the brand’s centrally located 3PL fulfillment center. Their emphasis on producing unique and high-quality products, excellent customer service, and a growing number of SKUs have only widened their appeal via word-of-mouth acknowledgment.
OPERATIONS
The company has continued to expand, offering longer-lasting battery packs and a wide selection of custom and unique color options that competitors don’t have. All products are sourced from a single supplier they have been working with since the company was first launched, and currently, no other U.S. company offers this array of models and colors, including some colors that are exclusive to this brand. Their Average Order Value is now $241, which might change slightly with the advent of the aforementioned lower-end model that is coming soon. Products are stocked in a 6,300-square-foot warehouse, and they typically stock up to 3 months’ worth of inventory to keep up with orders.
Products are stocked in a 6,300-square-foot warehouse, and they typically stock up to 3 months’ worth of inventory to keep up with orders. Customers receive fast delivery from anywhere in the country from the brand’s centrally located 3PL fulfillment center.
MARKETING AND KEY METRICS
Besides word of word referrals and strong customer testimonials, the company has used Google Ads to drive sales higher and recently began testing social media marketing campaigns as well.
Besides word of word referrals and strong customer testimonials, the company has used Google Ads to drive sales higher and recently began testing social media marketing campaigns as well.
The global hoverboard market was valued at $778 million in 2021 and is projected to grow by 5.4% through 2030. The company earned $7 million in revenue after developing and successfully marketing their own products. Their Average Order Value is now $241.
HoverBoard eCommerce has a growing base of customers, including parents and grandparents who purchase these products as gifts.
BUSINESS MODEL & RESOURCES NEEDED
The owner was able to run the business by himself for a while, but brought on a Virtual Assistant more recently to help with customer support tasks.
THE INDUSTRY
HoverBoard eCommerce operates in the Personal Mobility Devices industry. This vertical is growing in popularity throughout urban areas across the globe. Urban dwellers find Hoverboards and electric scooters a fun, safe, and reliable means of transportation. The company offers unique designs and colorways, appealing to the younger market demographic that wants to make a fashion statement and use a product that allows them to get from point A to B faster than walking (and it’s more fun than riding a bike).
OPPORTUNITIES TO SCALE
The company has additional major scale options, including expanding their current listing on Amazon to include all models while also launching Walmart.com will reach a new demographic.
Asking Price: $1,590,000
Gross Income: $2,048,799
Cash Flow: $402,149
Year Established: 2020
Employees: 1
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