Modern Waterproof Outerwear Business: 16 Years of Success with 30% Repeat Order Rate & Multiple Sales Channels Including QVC & Wholesale.
We are a 16-year-old eCommerce business specializing in modern and waterproof outerwear for men and women. Our stylish range of jackets, coats, and other outerwear combines fashion and function to keep our customers safe and comfortable in harsh weather conditions.
OPERATIONS
Our company has multiple sales channels, including our website, wholesale division, and QVC. We have established partnerships with over 100 retailers through our wholesale division. Our focus is on producing high-quality outerwear that is fashionable and weather-resistant.
We work closely with our suppliers to design and develop our products. Our outerwear is manufactured using different natural fiber fabrics and techniques to suit various climates. Around 80% of our sales are made through our direct-to-consumer (D2C) website, while the remaining sales come from wholesale and QVC channels.
MARKETING AND KEY METRICS
We employ various marketing strategies to reach our target audience, including digital advertising through Facebook and Google Ads. Additionally, we utilize social media platforms like Instagram and Pinterest to generate organic traffic. Influencer marketing is another strategy we employ to promote our brand to a wider audience.
We have established solid sales channels through our website, wholesale partners, and QVC. We continue to see growth opportunities by expanding into additional eCommerce platforms, such as Amazon. With the right marketing and advertising strategies, we can reach a larger customer base and drive more sales.
Our key metrics include an Average Order Value (AOV) of $185 and a 30% repeat order rate. We also have a 100% customer satisfaction rating and a low product return rate of 0.5%.
Our customer base is diverse, ranging from 26 to 70 years of age. However, our biggest demographic is women aged 40 to 50, including stay-at-home moms and professionals. We also cater to travelers and commuters who value fashion and function in their outerwear.
BUSINESS MODEL & RESOURCES NEEDED
Our company currently has 2 employees who handle various aspects of our business operations, including sourcing, marketing, customer service, and logistics.
THE INDUSTRY
Our company operates in the fashion and apparel industry, specializing in modern and waterproof outerwear. Our products cater to a wide range of customers, including travelers, commuters, and outdoor enthusiasts. Some examples of our target customer base include stay-at-home moms living in suburban areas and professionals in urban cities.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for our business. For example, expanding into additional eCommerce platforms like Amazon could double or triple our sales. International expansion is another opportunity that would allow us to reach a global market. By continuously launching new products and staying on top of fashion trends, we can further expand our customer base.
Asking Price: $370,000
Gross Income: $434,543
Cash Flow: $128,657
Year Established: 2006
Employees: 2
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