Award-Winning B2B Digital Marketing Agency: Services Include Reputation Management, SEM, PR, Web Design, and Lead Generation
This is a 14-year-old award-winning B2B digital marketing agency that specializes in reputation management. They are renowned for providing PPC, SEM, PR, web design, and lead generation services to B2B clients. The company is remote, and its employees are distributed throughout the US, with most of them in NJ and PA. For its impressive reputation, the company has received many accolades. The clients pay a monthly retainer for the rendered services of the digital marketing agency.
OPERATIONS
The company offers a range of digital marketing services to B2B clients like SEO, PPC, lead generation, and reputation management. The company also excels in web design and PR services. Clients pay the company a monthly retainer to benefit from these services, and the company is continually experimenting with new strategies to remain ahead of the competition. The company enjoys stable revenue throughout the year, with little seasonal impact. The owner oversees day-to-day operations, manages internal marketing, and coordinates with the management team.
The digital marketing agency has always been a remote business model, with employees in different regions. Project Managers liaison with clients, and they coordinate with them by overseeing their strategies and providing monthly reports. The majority of the leads are generated via click-through traffic from the website, and with the remote model, there are less supply chain logistics to deal with.
MARKETING AND KEY METRICS
The digital marketing agency is focused on providing B2B customers with services that prioritize their goals. With the marketing campaigns running entirely online, the company is providing less expensive and more elastic marketing strategies. This agency provides access to customers who buy their products and services mostly via their smartphones. On top of that, they can converse knowledgeably about matters that relate to a company’s brand or sector. The agency has a growing clientele base, meaning that there are excellent opportunities to expand its services, and social media is mainly used to generate leads.
The digital marketing agency generates the majority of its leads from the website with click-through traffic, and for further expansion, it has started to develop partnerships with other firms where it can earn leads from them. The agency is continuously optimizing organic traffic as a means to drive growth and seeks to further increase its lead volume.
The customers pay a monthly retainer for the digital marketing services they access. All participating partners have contractual obligations, and the company bills them before services are rendered. The critical metric that the company uses to measure its performance is retention rates, and the agency has had long-standing clients. This has resulted in high customer satisfaction rates and a growing customer list.
The critical customers of the digital marketing agency are businesses that wish to enhance their digital footprint. The clients are from different industries, and the company has been able to develop client relationships, leading to a very high retention rate. As a result, it has a loyal client base that is satisfied with the results.
BUSINESS MODEL & RESOURCES NEEDED
The team at the digital marketing agency is highly qualified and experienced in their respective roles, ensuring that the agency continues to provide reliable services to clients. The management team is highly capable and works in coordinating capacities, such as CEO, COO, CTO, CFO, Director of HR, VP of sales, Director of lead generation, Director of Operations, and Director of paid search. The team attributes its success to its working culture, which enables them to work cohesively without a physical working space.
THE INDUSTRY
Digital marketing is a developing tool for businesses to extend their reach and engage with their target market in an online marketplace. It is essential for all modern brands to use digital marketing as part of their overall marketing plan. Digital marketing has become a successful industry, and the services provided by this agency align with the industry trend. With the continued boom in digital markets and online advertising, there are several opportunities for new markets, with the clients coming from various industry segments and resulting in expanded opportunities for the agency.
OPPORTUNITIES TO SCALE
The company has already established new partners this year, which has already begun to contribute to an increase in lead flow. Additionally, it is further emphasizing organic traffic as a means to drive growth. The company believes that it can expand its growth through partnerships and organic traffic. The company also sees significant opportunities in expanding into new markets.
Asking Price: $15,200,000
Gross Income: $14,467,487
Cash Flow: $2,764,503
Year Established: 2009
Employees: 40
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