Amazing Amazon FBA Brand: Paper Wall Posters with Educational and Motivational Designs
Paper Wall Posters is an exclusive eCommerce brand specializing in educational, motivational, and fun wall posters. With 21 proprietary designs, the company has developed a strong following and a reputation for exclusivity. The business model focuses on identifying design themes that appeal to a broad audience within the existing product categories, particularly classrooms, homeschools, and learning centers. Operating under the Amazon FBA system, the company sources products from multiple suppliers and fulfills orders through FBA. The marketing strategy includes paid advertising and SEO tactics to reach potential customers. Key metrics include average order value of $12 and 21 SKUs in the product lineup.
OPERATIONS
The company follows a three-step process for designing new poster concepts, including reviewing existing best-sellers, analyzing search term volume, and seeking inspiration from other selling platforms. Products are sourced from both domestic and international suppliers, with inventory orders placed two to three times annually. The majority of stock is warehoused at FBA facilities, with additional inventory stored at a domestic warehouse for reserve and Canadian FBA shipment purposes. Daily operations require only a few hours of work per week.
The company sources products from multiple suppliers, with best-selling posters sourced in bulk from one supplier and lower sales posters sourced from a US-based printer. Posters are packed in rigid mailers and shipped to Amazon facilities. The majority of inventory is warehoused at FBA facilities, with additional inventory stored at a domestic warehouse.
MARKETING AND KEY METRICS
The company utilizes paid advertising and SEO strategies for marketing, primarily on Amazon. Additional marketing channels have not been explored at this time.
The company currently sells exclusively on Amazon, but there is potential for growth by expanding to other platforms such as Etsy, Walmart, and Shopify. Diversifying sales channels can increase revenue and accessibility for customers.
Key metrics for the company include an average order value of $12 and a product lineup of 21 SKUs.
The company’s customer base is broad, as their products cater to a wide audience, including classrooms, homeschools, and learning centers. Their marketing efforts target potential customers interested in educational, motivational, and fun wall posters.
BUSINESS MODEL & RESOURCES NEEDED
No employees or contractors are currently employed by the company. The owner handles all operations and marketing responsibilities, requiring only a few hours of work per week.
THE INDUSTRY
The online wall poster industry is a growing sector within the eCommerce market. With the rise of remote learning, homeschooling, and educational environments, there is a demand for educational, motivational, and fun wall posters. Other players in the industry include companies like Desenio, AllPosters, and Etsy sellers who offer a wide range of poster designs for various purposes. The industry is highly competitive, but the company’s focus on exclusivity and proprietary designs sets it apart from other competitors.
OPPORTUNITIES TO SCALE
There are several scale opportunities for the company, including adding new poster designs and finding future best-sellers. They could also explore canvas print options, expand into new categories and themes, and improve marketing strategies. International expansion and selling on new platforms outside of Amazon are also potential growth opportunities.
Asking Price: $519,000
Gross Income: $543,022
Cash Flow: $194,681
Year Established: 2018
Employees: 1
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