Innovative Inkless Pocket Printer Ecommerce Brand – SBA Pre-Qualified, 23% Repeat Customer Rate, Exclusive Supply Agreements, Unique & Modern Website, 129K Email Subscribers – $75 AOV
This DTC Inkless Pocket Printer eCommerce brand offers portable printers that can fit in a pocket and allow users to instantly print photos, images, and notes from any smartphone. The company’s mobile app makes it easy for consumers to connect their smartphones to the printer and print on the go. The website has a unique and user-friendly design, while the inkless printing technology embedded in the paper ensures high-quality prints without the need for ink.
OPERATIONS
The DTC Inkless Pocket Printer eCommerce brand operates as a turnkey operation with a minimal workload of 10 hours per week. The company benefits from exclusive supply agreements and a drop shipping method, where the supplier ships all products on behalf of the business. The business has a $75 Average Order Value (AOV) and enjoys a 23% Repeat Customer Rate, contributing to a net profit margin of 15%.
The DTC Inkless Pocket Printer eCommerce brand benefits from exclusive supply agreements and a drop shipping method. The supplier ships all products on behalf of the business, allowing the company to avoid upfront inventory costs and warehousing. As the business grows, they may consider storing some high-moving inventory to increase margins and meet fast shipment options on marketplaces like Amazon.
MARKETING AND KEY METRICS
The DTC Inkless Pocket Printer eCommerce brand utilizes both paid and organic traffic for marketing. They run PPC ad campaigns on Google and social media platforms like Facebook, Instagram, and Pinterest. They also engage with customers through giveaways and affiliate and influencer marketing. The company has a strong online presence, with over 100,000 unique monthly visitors to their website and a sizable email subscriber base of 129,000.
The DTC Inkless Pocket Printer eCommerce brand primarily sells through its website, which accounts for 92% of sales. They have also expanded to sell on Amazon, which contributes to nearly 8% of their total revenue. With a strong online presence, the company has excellent growth opportunities through expanding their presence on Amazon, introducing additional SKUs, and targeting new markets and customer segments.
The key metrics for the DTC Inkless Pocket Printer eCommerce brand include a $75 Average Order Value (AOV), a 23% Repeat Customer Rate, and net profit margins of 15%. The company also has a significant email subscriber base of 129,000, indicating a large customer base for future marketing and upsell opportunities.
The DTC Inkless Pocket Printer eCommerce brand has a broad customer base that includes anyone with a smartphone. Their target demographic is women between the ages of 18 and 35 who are interested in crafting and DIY activities. The company has seen increased sales by targeting DIY enthusiasts and crafters, who provide enthusiastic feedback and brand loyalty. The company has a 23% Repeat Customer Rate, indicating a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The current ownership of the DTC Inkless Pocket Printer eCommerce brand requires only 10 hours of work per week. The business utilizes freelancers for customer support, graphic design, social media management, and operations. Overall, the company has a minimal workload and a streamlined human resources structure.
THE INDUSTRY
The DTC Inkless Pocket Printer eCommerce brand operates in the smartphone and portable printer industry. The global smartphone industry has been growing since 2008, with smartphone shipments projected to reach 1.43 billion units in 2022. Smartphone users make up 80% of the world’s population, creating a massive customer base for portable printers. The global portable printer market reached $11.75 billion in 2021 and is projected to grow to $18.13 billion by 2027. The demand for portable printers comes from individuals, businesses, and industries like retail, healthcare, hospitality, manufacturing, and logistics.
OPPORTUNITIES TO SCALE
The DTC Inkless Pocket Printer eCommerce brand has significant scale opportunities. They can expand their presence on Amazon and introduce additional SKUs to diversify their product offering. The company can also target new markets and customer segments, such as businesses and industries in need of portable printers. With their unique and user-friendly design, the brand has the potential to become a leading player in the inkless pocket printer market.
Asking Price: $570,000
Gross Income: $1,770,533
Cash Flow: $189,589
Year Established: 2020
Employees: 1
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