Mid-Century Modern Furniture Ecommerce Brand for Sale – Wayfair Partner & Other Sales Channels – 40 Staff Members
This eCommerce brand specializes in selling mid-century modern furniture through various sales channels, including their Shopify website and online marketplaces like Wayfair. With 40 staff members, the business has experienced rapid growth in less than 6 years, reaching $22 million in sales. They have a strong customer base, particularly among millennials, and offer a wide range of high-quality furniture products. The company employs effective marketing strategies, utilizing social media platforms and PPC ads to boost sales. With opportunities for expansion into new areas and sales channels, this business has potential for significant growth.
OPERATIONS
The company operates primarily through its Shopify website and online marketplaces like Wayfair, Overstock, and Home Depot. They have over 1,000 imported and stocked private label SKUs, with an Average Order Value of $1,000. The business maintains a 90,000 square foot storage warehouse with $5 million worth of inventory. They have a team of 40 employees managing daily operations and ensuring customer satisfaction.
The company sources products from multiple manufacturers worldwide and has developed strong relationships with suppliers. They maintain a large inventory in their storage warehouse to ensure timely shipping and industry-standard lead times.
MARKETING AND KEY METRICS
The business utilizes social media, including Instagram and Facebook, to market its products and has a strong online presence. They also use PPC ads on Facebook and rely on Wayfair’s internal marketing to expand their customer base. Their marketing efforts result in approximately 100,000 monthly visitors across all websites.
The business sells its products through various sales channels, including its own Shopify website and online marketplaces like Wayfair. They have experienced strong growth on Wayfair, with 65% of their online sales coming from the platform. The company has also expanded onto Home Depot, Walmart, and Target, enabling them to reach a larger customer base.
The key metrics for this business include sales revenue, Average Order Value, customer satisfaction ratings, and website traffic.
The business has a growing customer base, particularly among millennials and Gen X consumers. They appeal to young professionals who prefer smaller apartments or townhouses near urban centers. Their compact furniture offerings cater to the trend of smaller but modernized luxury apartments.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of 40 employees who handle daily operations, maintain high levels of customer satisfaction, and manage the supply chain and logistics.
THE INDUSTRY
The business operates in the furniture industry, specifically specializing in mid-century modern furniture. This industry has seen significant growth in recent years, driven by the thriving U.S. housing market and increasing demand for modern furniture. Examples of competitors in the industry include Joybird, West Elm, and Article.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, such as expanding their product offerings into new areas like lighting and launching listings on Amazon. With their established customer base and successful marketing strategies, the business has the potential to reach $100 million in sales.
Asking Price: $24,000,000
Gross Income: $22,222,685
Cash Flow: $5,408,074
Year Established: 2016
Employees: 40
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