Create Your Own Amazon-FBA Personalized Gifts Ecommerce Brand with Custom Fleece Blankets and 39% Profit Margins – Easy Transition!

The Amazon FBA Personalized eCommerce Brand provides Personalized & Themed Fleece Throw Blankets for special occasions such as birthdays, Valentine’s Day, Mother’s Day, Father’s Day and Christmas. They have become a leader in their niche due to their impeccable service and great prices on quality items.

OPERATIONS

All products are designed by contractors, and when necessary, manufacturing is done by highly accredited suppliers with whom the company has built long-term partnerships. All products are sourced from China and directly ordered, after which they’re shipped to a 3PL warehouse in California. The company has a sourcing agent in China who helps them order and store certain SKUs and arranges inspections of all products.

Products are sourced from China and ordered directly from the supplier, after which they’re shipped to a 3PL warehouse in California.

MARKETING AND KEY METRICS

Their marketing strategy includes social media marketing and influencer marketing, with a focus on sites like Pinterest, Tik Tok, and Instagram, which are hugely influential in the gift and special occasions niche. They could also implement other marketing strategies like regular email newsletters, higher pay-per-click (PPC) ad spend on both Amazon and Google, and getting top SKUs listed in popular published gift guides.

Opportunities for growth include product expansion, new eCommerce marketplaces, wholesale market expansion, and harnessing the power of social media and influencer marketing.

With an Average Order Value (AOV) of $29 and sales soaring, the company has 7 SKUs that have been best sellers and account for 68% of sales. The Customer lifetime value ranges from $25 to $55.

The typical customer is aged 16 to 65 years and is looking for a gift for their loved ones while willing to spend more on a good-quality item.

BUSINESS MODEL & RESOURCES NEEDED

The owner spends just 10 hours weekly on the business, managing inventory, and PPC advertising. A designer and a sourcing agent work on a freelance basis when needed and the business requires no additional staff.

THE INDUSTRY

The Amazon FBA Personalized eCommerce Brand belongs to the e-commerce and retail industry. E-commerce is the buying and selling of goods and services online, without having to go to a physical store. Retail is the selling of goods and services to individuals, usually for personal use. E-commerce has become an integral part of the retail industry, as people increasingly prefer online shopping due to its convenience and the range of products available.

OPPORTUNITIES TO SCALE

This business presents various options for scaling, including expanding into different regions like Europe, Mexico, Australia, and the U.K by selling on Amazon’s platforms. They could also expand onto other local eCommerce websites such as Etsy, eBay, Walmart, and of course, their own website.

Asking Price: $195,000
Gross Income: $377,726
Cash Flow: $64,611
Year Established: 2019
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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