14-Year-Old Digital Marketing Agency with 50 Active Clients and Experienced Sales Team

A 14-year-old, highly sticky digital marketing agency with 50 active clients and a strong sales and account management team in place. The agency offers a host of services that include Paid Search ads, Social Media ads, SEO and email marketing with a focus on driving traffic for clients.

OPERATIONS

The agency has become renowned for its talented team of account managers who are experienced in campaign development and management. Clients do not sign long-term contracts, but after 3 months of service, the client becomes very sticky, with most staying on for years thereafter. The company prides itself on maintaining a high level of client communication to ensure continued growth and success.

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MARKETING AND KEY METRICS

Clients pay for their services monthly, and all that is requested of those customers is that they provide a 30-day cancellation notice if they want to sever the business relationship. The company benefits well from word-of-mouth and glowing referrals.

The sales team works efficiently to attract new clients. The company also benefits from their referral partner relationships. The company has also developed programs designed for small businesses on tighter budgets, to provide DIY services and consulting that won’t bust their budget. The agency also utilizes their own expertise and strategies to market their own services.

The agency has maintained $1 million in sales each year for the past decade. The LTV and client retention rate of this agency is strong.

The agency’s customer base has included eCommerce companies, regional service suppliers, software companies, and SaaS providers.

BUSINESS MODEL & RESOURCES NEEDED

The agency has a strong sales and account management team in place to directly connect with clients, maintain high levels of communication, and provide quick answers and feedback at all times. The experienced team has enabled the current ownership to spend just 20 hours per week operating the business.

THE INDUSTRY

The global digital marketing market was valued at $340 billion in 2020 and has been growing at a rate of 12.8%. The growing trends of remote working and online collaboration have shifted a lot of marketing campaigns to social media, search engines, blogs, and PPC ad spends, creating significant advantages for digital marketing agencies. The agency’s target market has consisted of established businesses spending money on ad platforms who are looking for greater guidance.

OPPORTUNITIES TO SCALE

Being able to document a clear picture of their Return on Investment (ROI) for clients can help ensure durability moving forward. In many instances, clients will add on additional services or upgrade existing ones as their needs change. The agency is adept at pitching alternative services to maintain strong relationships with their clients.

Asking Price: $980,000
Gross Income: $1,085,593
Cash Flow: $245,022
Year Established: 2008
Employees: 8

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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