Gender Neutral Apparel and Accessories Ecommerce Shop with Huge Instagram Following and 3,000+ Engagements Per Post
This ecommerce retailer offers a broad line of gender-neutral apparel and clothing accessories to politically progressive millennials, with themes based on pop-culture and LGBT Pride. They celebrate the unique identities of their customers and believe clothing is an empowering tool that goes beyond the limitations of labels. The company has a huge following on Instagram, achieving over 3,000 engagements per post. By using the drop-ship model, they have no concerns with inventory surplus or management. The company is easy to transition and not heavily burdened by working capital concerns.
OPERATIONS
The company operates a 100% drop-ship platform, meaning their products are shipped directly from the company’s various suppliers. This model allows them to adapt quickly and helps them avoid the burden of holding inventory. They have a user-friendly and mobile-responsive online storefront, a $42.00 average ticket price, minimal seasonality, and over 74,000 followers on Instagram.
The company operates on a 100% drop-ship model, meaning that all of the products that it sells are shipped directly from the company’s various suppliers. They have no concerns with inventory surplus or management. By not having the burden of holding inventory, they can be easily transitioned, making them a highly agile online retailer. It is an entirely relocatable business, operable by almost anyone, anywhere in the world.
MARKETING AND KEY METRICS
The company has a robust following and frequent user engagement on Instagram and Facebook. Their traffic is mostly organic. Their email subscriber list has over 15,000 opt-ins, which they have yet to use for direct email marketing. There has been little SEO or paid online marketing implemented to date.
The company currently operates an ecommerce platform, and there are opportunities to expand into Amazon and other apparel/fashion and accessory sales channels.
The company enjoys a steady stream of repeat buyer traffic thanks to an organically-ranked online presence in conjunction with highly effective social marketing with over 74,000 followers on Instagram alone. The business sees healthy traffic with over 24,000 unique visitors monthly, on almost entirely organic traffic alone – making it highly visible and well frequented. Over 450 SKUs are currently offered with room to grow. Besides, they have a strong audience on Instagram with over 3,000 engagements per post.
The target customer base is politically progressive gender-neutral millennials, pop-culture enthusiasts, and LGBTQ pride consumers. The business offers broad line products that celebrate the unique identities of their customers.
BUSINESS MODEL & RESOURCES NEEDED
The company has only one employee, and they operate as a 100% drop-ship retailer.
THE INDUSTRY
Gender neutrality is highly trending in today’s society, where members of the LGBTQ community have increasing spending power. The business’s niche targets politically progressive gender-neutral millennials, pop-culture enthusiasts, and LGBTQ pride consumers. LGBTQ purchasing power is now over $1 trillion, rivaling all other minorities, and representing a massive segment of the population ready to purchase consumer goods.
OPPORTUNITIES TO SCALE
There are opportunities to expand the product line and add new SKU’s to boost sales. Additionally, the company has yet to tap into direct email marketing. There is also potential to source products and create an in-house brand to boost profitability. A more aggressive social media strategy, SEO and paid online marketing can improve sales growth.
Asking Price: $425,000
Gross Income: $275,863
Cash Flow: $119,515
Year Established: 2015
Employees: 1
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