image_of_mobility_scooter

The Rise of a Private Label Health and Personal Wellness Ecommerce Business

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An 8 year seasoned private label eCommerce retail company in the Health & Personal Wellness sector. The company specializes in online sales of Mobility Scooters, Power Chairs, Lifts, Lift Chairs and all associated products. Features a 5-star Amazon.com storefront, an eBay Power Seller account, and a highly polished, customer-facing website storefront. The company operates a hybrid drop ship/stock model that offers high agility in order fulfillment, and maximized OPEX & margins compared to others in its sector.

OPERATIONS

This diversified retailer operates a hybrid drop ship / stock model that offers high agility in order fulfillment, and maximized OPEX & margins compared to others in its sector. The business generally does not recognize any one high or low season, creating smooth cash flow throughout the year.

This currently scaling online retailer features a 5-star Amazon.com storefront, an eBay Power Seller account, and a highly polished, customer-facing website storefront. The company has realized profitable growth across diverse channels.

MARKETING AND KEY METRICS

Marketing for the business thus far has relied on organic traffic, with YouTube and Amazon ads being the primary focus of paid advertising. A solid SEM plan on Google could achieve immense results right out of the gate. There is a mild amount of seasonality to the business as internet sales accelerate during the spring and summer.

This company is able to rapidly scale selling outside of the US via Amazon FBA, accelerating the company’s SEM plan adding a team of Affiliates to further diversify the channels of trade and increase sales.

The company operates as the exclusive retailer for an in-house branded line of scooters and accessories, and as a brand owner, it has been able to achieve maximum margins for this sector, as well as exceptional market recognition.

The company operates across diverse channels, including selling on Amazon and eBay. The target audience includes individuals who require mobility assistance, healthcare providers, senior care centers and assisted living facilities among others.

BUSINESS MODEL & RESOURCES NEEDED

The company has 12 employees.

THE INDUSTRY

The Health & Personal Wellness sector is a hugely lucrative segment with reliable revenue streams and a modernized platform that is fully diversified all the way from brick & mortar to Amazon.

OPPORTUNITIES TO SCALE

An opportunity for an engaged entrepreneur, this company could achieve immense results right out of the gate through a solid SEM plan on Google, endorsing campaigns with famous athletes and influencers to boost brand awareness, opening company-owned retail storefronts in major markets.

Asking Price: $3,400,000
Gross Income: $8,004,015
Cash Flow: $800,189
Year Established: 2009
Employees: 12

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