Explosive Ecommerce Skincare Brand with 100% Online Revenue and Strong Social Presence Ready for Amazon Expansion
This is a private label skincare brand that operates through a highly polished e-commerce website. It offers top-quality skincare products that are currently seeing steady growth. The company boasts a growing following on Instagram, superb customer service, and a strong organic customer base that is driven by social media. With a stock and ship model in place, the business has minimal overheads and is run with a small staff. Primed for scale, this business has the potential to expand into Amazon and FBA fulfillment and segment-leading channels such as Jet.com, Pinterest, and others.
OPERATIONS
Following a stock and ship model, this skincare brand has a streamlined operations process with minimal overheads. As it is currently a 100% e-commerce business, its operations are highly digitized and easily scalable for growth.
The business follows a stock and ship model for its skincare products, and only requires a small storage area. This makes it a 100% relocatable business that can be run from anywhere in the world.
MARKETING AND KEY METRICS
This skincare brand primarily uses social media, such as Instagram, to grow its organic customer base. Its marketing strategies currently include direct email campaigns and paid advertising to supplement organic growth.
This business currently relies solely on its e-commerce website to generate sales revenue. However, with the potential to expand into Amazon and other prominent retailers, sales channels can easily diversify in the future.
The key metrics of this business include website traffic, sales revenue, and customer engagement on social media platforms.
The target demographic for this business is individuals of all genders who are concerned with beauty and skincare.
BUSINESS MODEL & RESOURCES NEEDED
With a small team in place, this business currently operates with minimal staffing needs. However, there is ample room for expansion in the future, creating opportunities for more hires.
THE INDUSTRY
This business operates in the skincare industry, which has seen steady growth in recent years, reaching a market value of over $180 billion in 2020. The industry is highly competitive, with numerous small independent brands like this one.
OPPORTUNITIES TO SCALE
There are several opportunities for scale for this business, including expanding into Amazon and FBA fulfillment, as well as branching into international markets and broadening its direct marketing campaigns.
Asking Price: $700,000
Gross Income: $943,298
Cash Flow: $209,469
Year Established: 2017
Employees: 1
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