Stylish Home Decor Retailer Selling High Quality Knit Goods
This eCommerce retailer has created its own brand of high quality knit products in the home décor and accessories market, including throws, towels, mats, peshtemals, and DIY supplies for the craft-inclined consumer. The retailer specializes in “chunky” knit material products that are fairly unique – not commonly seen on the shelf – and drawing on a niche fashion crowd yielding a high $246 average ticket price and high customer loyalty.
OPERATIONS
The company is well-diversified with exceptional reach – with sales channels on WayFair, Etsy, Houzz, and 8 brick and mortar outlets in the US. The company has enjoyed profitable growth without setting foot on the most potent online platform available – Amazon.com. By taking the products into the Amazon channel, there is an immediate sales opportunity, potentially doubling or tripling sales in a short period of time. Featuring suppliers of eco-friendly handmade material in both the US and UK, this business is exceptionally well-positioned to make the jump into Amazon, and expand internationally with maximum ROI on a minimum investment.
100% in-house stock and ship model, remote fulfillment, Amazon FBA and/or dropshipping option.
MARKETING AND KEY METRICS
This line begs for more product exposure and SKU diversification – Niche-specific expansion opportunities abound with sales channels such as RueLaLa.com and TouchofModern.com – all of which stand to build the brand’s presentation and capitalize on fully marketing the entire SKU lineup wherever possible.
Niche-specific expansion opportunities abound with sales channels such as RueLaLa.com and TouchofModern.com – all of which stand to build the brand’s presentation and capitalize on fully marketing the entire SKU lineup wherever possible.
High average ticket price of $246, exceptional customer loyalty, well-diversified with multiple sales channels and brick and mortar outlets
The customer base for this business includes fashion-conscious consumers who are interested in high-quality, unique knit products for their homes. The company has a high level of customer loyalty and is well-positioned to expand their customer base by increasing their product offerings and visibility.
BUSINESS MODEL & RESOURCES NEEDED
3 contract employees to craft branded knit products.
THE INDUSTRY
This knit products retailer is a highly desirable niche play in a fashion segment with excellent staying power, huge online social viability, and a trending segment. The company specializes in high-quality knit products in the home decor and accessories market, drawing on a niche fashion crowd and yielding a high average ticket price and high customer loyalty. Additionally, the use of eco-friendly, handmade materials from suppliers in the US and UK adds to the company’s appeal and aligns well with the trends of environmentally-conscious consumers. Examples of related verticals could include interior design, home furnishings, and lifestyle brands.
OPPORTUNITIES TO SCALE
Opportunities for scaling this business include expanding the SKU lineup, increasing product exposure and visibility through additional sales channels, and expanding internationally through Amazon and other online marketplaces. Additionally, there may be opportunities to develop new product lines and expand into related verticals such as interior design, home furnishings, and lifestyle brands.
Asking Price: $150,000
Gross Income: $256,274
Cash Flow: $79,846
Year Established: 2016
Employees: 3
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