A Booming Arts and Crafts E-commerce Company with Over 7,000 Products

This Arts & Crafts eCommerce Retailer offers a variety of craft supplies and consumables from leading manufacturers globally. The website caters to the hobbyists and professional artists alike and provides a wide range of products, including common consumables to imported, rare and hard to find items.

OPERATIONS

The company boasts a completely in-house stock and ship model with over 7,000 SKUs, which requires a small storage footprint. The business is capturing 44% margins through consistent reduction of COGS each year. Ownership requires only a minimal workload of 10 hours per week, enabling the company to be acquired by anyone, regardless of experience.

This business has smart sourcing capabilities that enable it to source over 7,000 SKUs, giving it a competitive edge over its competitors. In addition, it also features a completely in-house stock & ship model requiring minimal space and comes with fixed OPEX costs.

MARKETING AND KEY METRICS

The company has over 4,400 opt-in email subscribers in a product space that is highly social, leaving the door open for excellent incremental growth. The company has, so far, only driven sales through its organically ranked eCommerce storefronts.

The website attracts a significant amount of traffic through its eCommerce storefronts, but the company has yet to tap into direct marketing opportunities that would create excellent incremental growth on minimal investment for paid advertising.

Experiencing 160% YoY growth, this profitable retailer boasts a highly reputable one-stop-shop in the niche and has a loyal customer base, with a repeat buy rate of above 70%. The company sees over 10,000 monthly visitors at its website storefront and enjoys minimal seasonality, hence a solid platform for expansion.

This eCommerce business has a highly loyal customer base, with a repeat buy rate of over 70%. The company has already established and maintained clean, professional customer-based relationships which have an excellent potential for increased revenue streams.

BUSINESS MODEL & RESOURCES NEEDED

Currently, the business employs five people who undertake different functions such as order fulfilment and customer service. With the current model, the business is easily scalable for expansion.

THE INDUSTRY

The Arts & Crafts industry has been steadily gaining popularity due to the rise of art instructors and leisure craft enthusiasts over time. It is a multi-billion dollar industry that offers a wide range of products like paint, brushes, and other creative supplies. The industry is currently fragmented, with a few dominant players in various categories.

OPPORTUNITIES TO SCALE

This niche retailer offers many rare scale potentials in the eCommerce retail space, including segment-leading channels like Etsy and Pinterest, with excellent return on investment(ROI). In the right hands, the company is perfect for expansion through Amazon and other top performing channels.

Asking Price: $215,000
Gross Income: $212,000
Cash Flow: $98,000
Year Established: 2015
Employees: 5

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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