Selling Kids’ Jewelry & Teething Accessories Brand with Steady Repeat Customer Rate

This is a unique fashion jewelry retailer that specializes in 100% Lithuanian Baltic amber jewelry for kids and children. The company offers teething jewelry, amber gift sets, and teething mittens. Amber has been historically known to have homeopathic pain relief & healing properties, particularly useful in soothing teething toddlers. This is a highly niche market that has a loyal customer base that is prime for retargeting and diversification of SKU’s. The business has a hybrid inventory model, touching all the major players in the market, including website, Amazon, Etsy, eBay, and Faire.

OPERATIONS

The business is largely hands-off, requiring zero employees and an average of ten hours of work per week from the owners to manage and maintain. Current owners use Amazon FBA and ship from a home office. This can easily be transferred to a 3PL. All orders are manufactured, expressed shipped, and then paid in full.

A reliable manufacturer relationship is established, allowing a 3 to 5 day turn-around for orders. Because of the quick supplier turn-around, only a small amount of inventory is needed on hand.

MARKETING AND KEY METRICS

Marketing efforts have been minimal with no venture into social media, though accounts have been maintained and established. A well-managed blog exists (+120 unique articles). With over 250,000 website visitors in 2019, this company has been successful not relying on specific sales channels. Along with Amazon and its website, Etsy and eBay sales platforms have been utilized, but opportunities exist to grow it on platforms like Walmart and Jet.com.

The business has a hybrid inventory model, touching all the major players in the market, including website, Amazon, Etsy, eBay, and Faire.

This company has seen 20% in growth, 18.66% return customer rate, a $27.00 average ticket on its DTC site, and $280 on wholesale.

This is a highly niche market that has a loyal customer base that is prime for retargeting and diversification of SKU’s.

BUSINESS MODEL & RESOURCES NEEDED

This business is largely hands-off, requiring zero employees and an average of ten hours of work per week from the owners to manage and maintain.

THE INDUSTRY

This is a highly niche market that has a loyal customer base that is prime for retargeting and diversification of SKU’s. Amber has been historically known to have homeopathic pain relief & healing properties, particularly useful in soothing teething toddlers.

OPPORTUNITIES TO SCALE

Other significant growth possibilities new ownership exists in increasing wholesale markets, branching out internationally by way of Amazon to other global markets like Asia or Europe, expanding the SKU lineup by introducing new products in other segments like natural wellness and baby segment, or attending and marketing to retail trade shows.

Asking Price: $714,000
Gross Income: $514,566
Cash Flow: $238,168
Year Established: 2017
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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