A Unique Ecommerce Brand for Women: Innovative Breast Enhancement Solutions and More with 51K Instagram Followers and Growing YOY
The eCommerce Brand is dedicated to providing high-quality solutions catering to women’s unique needs. The company offers a range of products including breast tape, sticky inserts, enhancements, and more. With a strong focus on customer service and support, the brand has gained a loyal following and has experienced strong year-over-year growth. The company has a professional team in place and boasts 51,000 Instagram followers.
OPERATIONS
The company utilizes a stock inventory model, storing mainline products at 3PL facilities in the US and China. Around 25,000 units are maintained in the US and 5,000 in China at any given time. Orders are placed every few months as necessary. The company offers a 30% deposit upon order and the balance is paid before shipping.
The company stores its mainline products at 3PL facilities in the US and China. Approximately 25,000 units are maintained in the US and 5,000 in China at any given time. The company follows standard payment terms with a 30% deposit upon order and the balance paid before shipping.
MARKETING AND KEY METRICS
The company utilizes social media, specifically TikTok, as a primary marketing channel. They have developed a proprietary TikTok influencer marketing strategy that has proven successful in driving sales and brand awareness. The brand is also preparing to launch on Amazon within the next quarter, which is expected to further drive revenue growth.
The company primarily sells its products through its website and social media channels, with a strong emphasis on TikTok. The brand is preparing to launch on Amazon within the next quarter, which is expected to drive additional growth. The company also has plans to expand its sales channels by partnering with retail boutiques and large retail distributors.
Key metrics for the business include strong year-over-year growth, a cult-like following among customers, and a significant number of repeat customers. The company boasts 51,000 Instagram followers and has received positive customer reviews for its high-quality products and outstanding customer service.
The company’s customer base primarily consists of women aged 25-35, based in the US. The typical customer is someone who orders on their first visit to the website and values high-quality products and outstanding customer service. The brand has developed a cult-like following among its customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a professional team in place, including a customer service manager, an influencers manager, and freelancers in copywriting, graphic design, video editing, and web development. The owner works around 20 hours per week on the business and focuses on managing influencers, digital marketing, and creative direction.
THE INDUSTRY
The eCommerce brand operates in the beauty and fashion industry, specifically targeting female consumers. The company offers unique products such as breast tape, sticky inserts, and enhancements. The industry is constantly evolving, with constant innovation and new products to scale. The brand has identified opportunities to expand into Southeast Asia and South America, leveraging the large emerging beauty markets in those regions.
OPPORTUNITIES TO SCALE
The company has identified several scale opportunities for growth. These include expanding into Southeast Asia and South America, leveraging the large emerging beauty markets in those regions. The launch on Amazon is also expected to bring in substantial additional revenue. Additionally, the company plans to expand its product line and explore new innovative and proven products.
Asking Price: $630,000
Gross Income: $676,266
Cash Flow: $179,927
Year Established: 2019
Employees: 6
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