AYPTampa: A Gay and Lesbian Business Directory
AYPTAMPA.COM is a business directory for the LGBTQ+ community that has been operating for over a decade. The company has built a substantial revenue base and an increasing online presence, including a phone application. The business was sold to a buyer who brought expertise in sales, and the acquisition was largely funded by an SBA-backed loan.
OPERATIONS
AYPTAMPA.COM provides a platform for members of the LGBTQ+ community to connect with and patronize businesses that support their identity and rights. The website and phone application serve as a directory of such businesses, offering details on their services and locations. The business generates revenue through listing fees and advertising.
AYPTAMPA.COM’s supply logistics include maintaining listings, enabling business owners to update their information, and processing payments. The company may also need to verify that listed businesses adhere to its criteria for inclusion in the directory, such as supporting LGBTQ+ rights.
MARKETING AND KEY METRICS
AYPTAMPA.COM caters to a specific niche market and leverages social media to promote its services. The company can use targeted advertising to reach its audience, including through LGBTQ+ publications and events.
AYPTAMPA.COM’s sales channels include website and phone application listings, with the potential for advertising to generate additional revenue. Growth opportunities may include adding premium listing packages or offering discounts to businesses with high customer ratings.
Key metrics for AYPTAMPA.COM include total revenue, number of listings and active users, website traffic, and conversion rates from website visits to listings purchased. The company can also track engagement on social media and phone application downloads.
AYPTAMPA.COM’s customer base includes members of the LGBTQ+ community and businesses that support their rights and identity. The company may also engage with allies and broader LGBTQ+ initiatives and events.
BUSINESS MODEL & RESOURCES NEEDED
AYPTAMPA.COM employs five people to manage the directory and its online presence. The company may also work with freelance writers, social media managers, and web developers as needed.
THE INDUSTRY
The business directory industry includes a range of niche directories serving specific industries or demographics. Examples include Black Business Directory, Hispanic Business Directory, and Disability-Owned Business Directory. These directories promote equity and economic opportunities within underrepresented communities.
OPPORTUNITIES TO SCALE
AYPTAMPA.COM can expand its services to serve a wider geographic area, or potentially branch out into other niche directory markets. The company can also work to increase its online presence through social media and targeted advertising.
Asking Price: $750,000
Gross Income: $130,000
Cash Flow: $280,000
Year Established: 2000
Employees: 5
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