Highly Profitable Niche Ecommerce Sporting Goods Company

This is an ecommerce company that specializes in high quality display cases for collectibles, sports memorabilia, militaria, and firearms. The products are assembled by the seller, making this not only a niche product line, but also one with no product-specific competition…

OPERATIONS

The company sells products through its website and maintains active storefronts on eBay and Amazon. It utilizes an industry-leading ecommerce merchant platform and is fully integrated with PayPal payment processing and the UPS shipping system…

The majority of components are acquired and imported from overseas, with some products acquired domestically in support of new product lines. The products are assembled, packaged, and shipped from the company’s 2,500 square foot distribution facility…

MARKETING AND KEY METRICS

Marketing activities have focused on gun displays, which account for approximately 85-90% of the company’s revenues. Affiliate marketing is provided through Share-a-Sale. Marketing across numerous other collectible and memorabilia markets are poised in early stages…

The products are sold through the company’s internet website, eBay, and Amazon storefronts. The company has a top-performing, industry-leading ecommerce merchant platform…

The company historically maintains inventory levels between $22,000-45,000. It currently offers over 120 different products and has only employed marginal marketing efforts since 2013 due to a focus on fulfilling orders. First quarter 2014 revenues are just under $20K…

The company’s products cater to outdoor sports enthusiasts, collectors of sporting memorabilia, and militaria collectors. The company has a solid reputation among its customers and has enjoyed repeat business…

BUSINESS MODEL & RESOURCES NEEDED

The business has been operated by its sole owner on a part-time basis. During busier months before the holiday season, a part-time person has been utilized to assist in maintaining order turnaround. Initially, SEO firms were retained to optimize ranking…

THE INDUSTRY

The sporting goods industry is a growing space with numerous transformative trends, such as the growing popularity of outdoor sports globally. Examples of competitors in the space are REI Co-op, Cabela’s, and DICK’s Sporting Goods…

OPPORTUNITIES TO SCALE

There are significant scale opportunities in this niche ecommerce sporting goods company. The business focuses largely on gun displays but has numerous additional markets poised within the industry. Expanding product diversification and marketing efforts are strong options for growth…

Asking Price: $60,000
Gross Income: $65,000
Cash Flow: $32,000
Year Established: 2011
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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