Eco-Friendly Pet Products: A Safe and Sustainable Shopping Experience
This online store offers a wide range of safe and environmentally friendly products for dogs and cats. It was first launched in January 2008 and has a 62% repeat order rate, making it a promising investment. The average order price is approximately $112.50 during peak season and has strong YTD sales. The site also has unique, branded products, which can serve as long-term growth opportunities.
OPERATIONS
The business is currently operated by two employees, working a combined 15 to 20 hours per week. It has a 100% relocatable inventory and can easily outsource fulfillment. Traffic sources are 45% search, 24% direct, 14% email, and 17% referral (social).
The 100% relocatable inventory can easily outsource its fulfillment.
MARKETING AND KEY METRICS
The site mainly sells its branded products through Amazon, Ahalife.com, and independent pet shops, with potential growth opportunities with Wag.com and Burlington Coat Factory. The high average ticket for the industry and potential growth opportunities in SEM, wholesale, and scaling into new marketplaces can expand the business.
The business mainly sells through Amazon, Ahalife.com, and independent pet shops, with potential growth opportunities with Wag.com and Burlington Coat Factory. SEM, wholesale, and scaling into other marketplaces can further expand the business’s sales.
The business has a 62% repeat order rate, average orders of $112.50 during peak season, and has strong YTD sales.
Pet lovers around the world who prioritize buying eco-friendly and safe pet products can be potential customers of this business.
BUSINESS MODEL & RESOURCES NEEDED
The business is currently operated by two employees, working a combined 15 to 20 hours per week. It is presented as an owner-operated business.
THE INDUSTRY
The pet care industry is a multi-billion dollar industry, continuously growing due to the increasing population of pet owners. The industry includes pet supplies, veterinary facilities, live animal purchases, grooming services, and many more. Additionally, there has been a growing demand for eco-friendly pet products, which is where this business operates.
OPPORTUNITIES TO SCALE
The business can expand into SEM, wholesale, and scaling into new marketplaces to further grow its sales.
Asking Price: $125,000
Gross Income: $272,000
Cash Flow: $44,000
Year Established: 2008
Employees: 2
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