Exploring the Supplement Industry with an Amazon Business

This business operates in the rapidly growing supplement industry in America, with solid year over year performance and a large customer base. Its supply chain network provides solid gross margins and opportunities for expansion. The business operates on both a website front end and an Amazon storefront.

OPERATIONS

This business operates using a unique supply chain network to access high-quality supplement products at lower costs than competitors, allowing it to operate with solid gross margins. Both the business’s website and Amazon storefront serve as sales channels for the company. The current focus is on the Amazon channel, but there is room for growth on both channels.

This business has a unique supply chain network that provides access to high-quality supplement products at lower costs than competitors.

MARKETING AND KEY METRICS

The business’s target market includes consumers looking for nutritional supplements, a growing segment of the population. The business focuses on building its customer database and expanding its marketing efforts.

The business operates in both a website front-end and an Amazon storefront, giving it multiple sales channels. Currently, the focus is on the Amazon channel, but there is room for growth on both channels.

Key metrics for this business include gross margins, customer conversion rates, and recurring revenue.

The business targets consumers looking for nutritional supplements, a growing segment of the population.

BUSINESS MODEL & RESOURCES NEEDED

This business has two employees and can continue to be operated from a home environment or small office space.

THE INDUSTRY

The supplement industry in America is one of the fastest growing sectors, generating about $60 billion in just nutritional supplements alone. Key players in the industry include GNC, Vitamin Shoppe, and Puritan’s Pride.

OPPORTUNITIES TO SCALE

This business has significant scale opportunities, including expanding marketing efforts, developing additional sales channels, and increasing its product offerings.

Asking Price: $360,000
Gross Income: $419,000
Cash Flow: $126,000
Year Established: 2010
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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