Expanding Into the Corporate Training Space: Investing in an Ecommerce Website

This E-commerce website in the corporate training space offers over 4,000 human resources training DVDs, online video streaming courses, posters, eBooks, PowerPoint presentations, CDs, exercises and manuals for employee development. It helps corporate buyers easily find training products for their employees all-in-one-place and houses everything on a fully integrated e-commerce platform.

OPERATIONS

The products are sold online and drop-shipped from suppliers to the customers, which eliminates the need for carrying inventory. The site has a good social media presence and has been designed to be easy to use and navigate, with corporate training topics broken down into key categories. Additionally, the website is a hub for obtaining business management news, articles and other free resources such as white papers, guides and reports.

The products are drop-shipped from suppliers to the customers, which eliminates the need for carrying inventory. The business has been operated by its sole owner on a part time basis, so it’s ready for scale.

MARKETING AND KEY METRICS

The website was designed to be easy to use and navigate, with corporate training topics broken down into key categories. The site’s broad mix of training products and free industry related resources give the company a clear market advantage over its competitors. The company employs a marginal marketing strategy however, opportunities for SEO and e-newsletter marketing should be considered.

Opportunities include implementing a PPC strategy, expanding into market places like Amazon, and considering referrals from current customers.

First quarter 2014 revenues are just over $27k. This business is poised for growth with opportunities such as improving SEO and implementing a PPC marketing strategy.

The company’s primary customer base includes human resource professionals, business managers, workplace safety officers, healthcare professionals, government agencies, corporate trainers, nonprofit organizations, and educators.

BUSINESS MODEL & RESOURCES NEEDED

There are no current publicly available details about this aspect of the business.

THE INDUSTRY

Corporate training

OPPORTUNITIES TO SCALE

Opportunities for growth include expanding the product line, strengthening the social media presence, improving SEO, and increasing referrals from current customers.

Asking Price: $95,000
Gross Income: $95,000
Cash Flow: $37,218
Year Established: 1998
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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