Outdoor Camping Gear Retailer: Branded Consumer Products

This retailer specializes in selling portable, inflatable relaxation gear for outdoor and camping to a wide demographic market via Amazon.com with a top-notch brand presentation and solid social presence. The company warehouses the entirety of all incoming merchandise in Eastern Europe, serving as a cross-dock before product departs to Amazon in the United States. They have yet to invest in any kind of comprehensive SEO, advertising, or social media marketing to date. This eCommerce company currently has six core SKUs with development plans ready for three new sleeping pad SKUs as well as a new cold-weather sleeping bag and a summer sun shelter.

OPERATIONS

Selling on Amazon and fulfilling entirely through Amazon FBA, this company generates yearly revenue of $1,988,000 with a profit margin of 26% and less than 1% in OPEX. They have an email database of over 75,000 opted-in contacts, leaving the door open for numerous outbound marketing efforts at minimum expense and effort.

This eCommerce Company currently warehouses the entirety of all incoming merchandise in Eastern Europe, serving as a cross-dock before product departs to Amazon in the United States.

MARKETING AND KEY METRICS

With an average monthly visitor level of 45,000 via Amazon marketing services alone, the retailer has yet to invest in any kind of comprehensive SEO, advertising, or social media marketing to date.

This brand has exceptional reach in terms of market share with an average monthly visitor level of 45,000 via Amazon marketing services alone. This niche retailer has been built around six core SKUs, with development plans ready for three new sleeping pad SKUs as well as a new cold-weather sleeping bag and a summer sun shelter. Branching into new categories and expanding the product line are natural avenues for scale here, and thanks to solid vendor relationships, the transition process will be smooth for any new buyer.

Yearly Revenue: $1,988,000; Profit Margin: 26%; OPEX: <1% This brand targets a broad and diverse outdoor recreational market and sells to a wide demographic. BUSINESS MODEL & RESOURCES NEEDED

This company has one employee.

THE INDUSTRY

The outdoor and camping gear industry has become increasingly popular as individuals seek to engage in activities, which promote health, fitness, and well-being. This market has been segmented into different products, such as sleeping bags, tents, and portable hammocks. The industry has grown in recent years as more people become aware of the benefits of outdoor activities.

OPPORTUNITIES TO SCALE

Expanding the product line, such as adding new sleeping pad SKUs and a new cold-weather sleeping bag and summer sun shelter, is a natural avenue for scale. The company’s average tickets are around $30 with a high outstanding profit margin of 26% and less than 1% in OPEX. They have an email database of over 75,000 opted-in contacts, leaving the door open for numerous outbound marketing efforts at minimal expense and effort. The transition process for adding new categories and expanding the product line will be smooth because of solid vendor relationships.

Asking Price: $1,550,000
Gross Income: $1,988,000
Cash Flow: $512,000
Year Established: 2015
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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