15-Year-Old Ecommerce Company with High Organic Search Rankings
This eCommerce company specializes in window treatment and has been in the business for 15 years. It generates 100% of its revenue from online retail and has better than average margins on COGS. The business has an outstanding pace of growth that is expected to continue into the future. With rising year-over-year top and bottom line performance, the organic traffic ratio is an immediate eye-opener. The company has 22 suppliers with few high concentration suppliers. It has a strong marketing campaign including Pay Per Click on Google and Bing Ads, email campaigns, and a continuous development of social signals.
OPERATIONS
Business is flourishing, making sales and profits rise exponentially month-over-month. They have a diversified supplier base to ensure steady growth. The Seller has not attempted to sell any product on Amazon, and product and category expansion, and the designing and manufacturing of their line of window treatments are available growth opportunities for a buyer.
The business has 22 suppliers with few high concentration suppliers to ensure a steady and diverse revenue stream.
MARKETING AND KEY METRICS
The company has a strong marketing campaign including Pay Per Click on Google and Bing Ads, email campaigns, and a continuous development of social signals.
There is low hanging fruit for this business in product and category expansion. The Seller has not attempted to sell any product on Amazon, an immediate opportunity that could potentially dramatically increase top line sales. Additionally, a Buyer could begin designing and manufacturing their line of window treatments to increase bottom line sales.
The company has an outstanding pace of growth, rising year-over-year top and bottom line performance. They receive strong organic traffic with an average daily visitor increase and 74% of all search traffic is organic from Google, Bing, and Yahoo.
This company has a steadily growing base of customers who are interested in window treatments.
BUSINESS MODEL & RESOURCES NEEDED
With a team of four employees, this company has a compact team structure, highlighting their efficiency.
THE INDUSTRY
Window treatments are a $1 billion dollar industry with no dominant share in the market and continues to grow in the US as ecommerce grew 13% in 2013 and is expected to show strong growth in the coming years.
OPPORTUNITIES TO SCALE
There are many available growth opportunities for a buyer, including product and category expansion, the designing and manufacturing of their line of window treatments, and expanding their presence on Amazon.
Asking Price: $3,700,000
Gross Income: $1,950,000
Cash Flow: $550,000
Year Established: 1999
Employees: 4
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