fitness gear for women

Female Fitness Apparel Ecommerce Retailer with Brand Recognition

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This eCommerce retailer specializes in fitness gear for women and has experienced 40% year-over-year growth in the last 12 months. With a solid business model that utilizes Fulfilled by Amazon (FBA), this company offers above-average margins and has an efficient supply chain. The brand caters to multiple international markets and is poised for further expansion with neighboring countries that utilize Amazon FBA Platform. The business can be easily understood, making it an ideal acquisition for a buyer looking to enter the retail industry or to complement an existing retail business in apparel, fitness, and home goods.

OPERATIONS

Thanks to the business’s effective and efficient business model and supply chain, it is easy to transition into running operations. Inventory management is handled through FBA, which also takes care of shipping and handling, allowing the business to operate with little to no expenses.

Thanks to the Fulfilled by Amazon (FBA) platform, inventory management is taken care of, and shipping and handling expenses are minimal. This allows the business to focus on growth and expanding into new markets.

MARKETING AND KEY METRICS

The company’s top-ranked Amazon account and eCommerce storefront cater to a broad target demographic, which serves as a prime opportunity for growth into neighboring countries and increasing sales into existing markets. With a solid foundation, there are numerous avenues for increasing revenue through both traditional and innovative marketing methods.

The company currently has a top-ranked Amazon account and eCommerce storefront, which serves as a prime opportunity for growth into new markets and increasing sales. There is also potential for growth through partnerships with related businesses.

The business has experienced 40% year-over-year growth in the last 12 months and offers above-average margins thanks to its streamlined operations model and effective supply chain. The company’s expansion into neighboring countries that utilize Amazon FBA is a promising opportunity for growth.

The business caters to a broad target demographic of women interested in fitness and healthy living. With a loyal customer base and potential to expand into new markets and verticals, there is ample opportunity for growth.

BUSINESS MODEL & RESOURCES NEEDED

The business currently has two employees and can be easily managed by a small team or operated as a sole proprietorship.

THE INDUSTRY

The fitness industry continues to grow as more people turn to fitness and healthy living. Specifically, there has been a focus on women’s fitness, and as such, there is a high demand for women’s fitness gear, which is where this business excels. The business has capitalized on this niche and can expand further into related verticals.

OPPORTUNITIES TO SCALE

The business can easily expand into neighboring countries that utilize Amazon FBA, increasing revenue and brand recognition. There is also the opportunity to expand into related verticals and increase product offerings.

Asking Price: $785,000
Gross Income: $1,482,520
Cash Flow: $292,265
Year Established: 2015
Employees: 2

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