houseware and activewear

Branded Amazon Retailer in Houseware and Activewear Segments

This ecommerce retailer sells a variety of houseware and activewear products, including a line of fully branded products. They primarily sell on a 5-star rated Amazon Seller Central account and utilize Amazon’s Fulfilled By Amazon (FBA) warehouse network for shipping. The company has a strong presence on Groupon and eBay and is projected to continue its growth trend with new product releases already scheduled. This business is 100% relocatable and requires no physical warehouse space or other unnecessary overhead.

OPERATIONS

This company’s SKU lineup targets the home goods, outdoor/active lifestyle, and trendy CrossFit demographic and operates solely through e-commerce sales channels on accounts such as Amazon and Groupon. Operations can be taught quickly, and no e-commerce experience is necessary.

The supply and logistics operations are completely handled through Amazon’s warehousing network and require no physical warehouse space or other extra overhead, making the business more cost-effective and easier to operate.

MARKETING AND KEY METRICS

This Amazon retailer primarily markets through its Amazon Seller Central account with a 5-star rating that entices Prime customers, and it also has a growing presence on Groupon and eBay. Its agile product lineup allows it to follow current trends, what’s hot, and what the consumer wants, making marketing critical to the company’s continued success.

This business operates solely through e-commerce sales channels, including Amazon, Groupon, and eBay. With new product releases already scheduled, these channels are projected to continue driving the company’s growth.

The key metrics used to measure the success of this business include revenue generation, gross margins, customer acquisition cost, repeat purchase rate, average order value, and online reviews.

This company targets the home goods, outdoor/active lifestyle, and trendy CrossFit demographic, with a growing customer base primarily located in the United States and Canada.

BUSINESS MODEL & RESOURCES NEEDED

This company has only one employee and requires no full-time staff. The owner operates the business, and operations can be taught to a new buyer, regardless of prior e-commerce experience.

THE INDUSTRY

The e-commerce industry is growing, and Amazon maintains its position as the leading global online marketplace. This company is in the houseware and activewear segment and operates mainly through e-commerce sales channels, which are projected to continue growing at an explosive rate, thanks to social media and general market trends.

OPPORTUNITIES TO SCALE

A new buyer has the opportunity to increase the product line, expand to other e-commerce channels, such as Shopify and Walmart, and invest more in marketing and advertising campaigns. With the rising interest in household and activewear products, branching out to new sales channels could provide a significant increase in revenue.

Asking Price: $129,900
Gross Income: $127,000
Cash Flow: $53,500
Year Established: 2013
Employees: 1

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