Established Lead Generation Platform in the Insurance, Debt, Education, and CPG Industries
This is a highly effective lead generation company that has been delivering unparalleled results for more than 6 years. The company has more than 50 active path split-tests that each deliver increasing margins. They carried over 250,000 registered visitors that resulted in reliable and impactful results. The company monetizes both organic and paid traffic and charges per service opt-in. They have an active email database of over 2 million customers that grows rapidly per month with the average of 50,000 subscribers.
OPERATIONS
This company monetizes conversions by charging companies who are looking for their services per service opt-in. They work with a team that builds-out and manages 80% of all campaigns, campaign builder, onboard advertisers, and also hires floating developers. The company owners dedicate an average of 20 hours per week to maintaining and growing this business and their main responsibilities include monitoring the daily dashboard as well as on optimizing CPA and EPL initiatives for traffic generation and recruiting advertisers as well as traffic sources.
The business operates virtually making it easy to manage supply and logistics. They have a team that builds-out and manages 80% of all campaigns, and a campaign builder who crafts and consistently improves new campaigns. Additionally, they also onboard advertisers who are new to the platform. Finally, they have floating developers who construct and maintain advertiser dashboards in addition to creating innovative new features.
MARKETING AND KEY METRICS
This business monetizes its traffic by charging per service opt-in and directly monetizing through email marketing and affiliate marketing. They work with more than 500 lead buyers who actively acquire leads and can also monetize their vast email database that results in tripled efficacy and revenue per client. The company also has room for scaling through both organic and paid social media, email marketing, and improved SEO initiatives. Mobile marketing is another untapped opportunity that could serve as a source of revenue for the company.
The company’s sales channel is through digital platforms, where they monetize by charging per service opt-in. The company has an active email database of over 2 million customers; hence, there are growth opportunities that can be exploited via email marketing. Another growth opportunity is through mobile marketing, which is quickly becoming a larger and larger revenue source.
The company has an email database of over 2 million customers growing at an average monthly rate of 50,000 subscribers. They have worked with more than 500 lead buyers and have an active email database of over 2 million customers that resulted in tripled efficacy and revenue per client. They have 250,000 registered visitors this year alone. The current owners dedicate an average of 20 hours per week to maintaining and growing this business.
The business has a customer base of more than 2 million customers that grows at an average monthly rate of 50,000 subscribers. They have been supplying jaw-dropping traffic to Insurance/Debt/EDU/CPG space, making their business stand out from the competition.
BUSINESS MODEL & RESOURCES NEEDED
The business has an ops team that builds-out and manages 80% of all campaigns. This remote team is ready and willing to stay on through the transition to a new owner at a small additional fee. Also onboarded is a campaign builder who crafts and consistently improves new campaigns. They also employ freelance, floating developers who construct and maintain advertiser dashboards in addition to creating innovative new features.
THE INDUSTRY
This business is in the affiliate marketing industry specifically in the Insurance/Debt/EDU/CPG space. Affiliate marketing has a rapidly growing pool of marketers worldwide, which has led to increasingly competitive marketing campaigns for lead generation. The Insurance/Debt/EDU/CPG space is a lucrative niche that has high demand hence, a perfect space to operate within. The customizations and uniqueness of the service they offer make them stand out from the competition.
OPPORTUNITIES TO SCALE
The current company lacks mobile marketing, which is quickly becoming a larger and larger revenue source. There is room for scaling through both organic and paid social media, email marketing, and improved SEO initiatives. Directly monetizing the vast email database that this business has developed can swiftly and easily skyrocket profits as their current email monetization partner makes 50% off all connected sales. Expanding services, this business is well poised to enter the mobile marketing side of this industry as well.
Asking Price: $315,000
Gross Income: $532,733
Cash Flow: $103,634
Year Established: 2014
Employees: 2
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