Branded Pet Products Line: Amazon Ecommerce YOY Growth
This is a consumer products brand in the Pet Products category that focuses on a wide variety of automotive seat protection products for dogs and cats. The brand features a healthy blend of retail sales via Fulfilled by Amazon (FBA) and a booming wholesale business with Chewy.com. Products are manufactured exclusively for the business, furnishing a comprehensive yet tight and agile line of 73 SKUs all supplied primarily FBA to allow for exceptionally low overhead and maximum flexibility in operations and OPEX. A new line of premium products was launched with huge success in late summer 2018, offering a unique position in the marketplace with higher price points and margins.
OPERATIONS
The company is boasting a fully trademarked brand, design patent, and proprietary product manufacturing. The sky is the limit with this heavily leveraged proprietary retailer; whether you choose to reap the benefits of international expansion or continue to cash in on the sterling brand recognition, the road to success with this business has been paved, mapped, and made ready for any new owner.
Products being manufactured exclusively for the business, supplying a comprehensive yet still tight and agile line of 73 SKUs all supplied primarily FBA to allow for exceptionally low overhead and maximum flexibility in operations and OPEX.
MARKETING AND KEY METRICS
The brand has multiple Amazon’s Choice SKUs, solid five-star feedback, and multiple sales channels (Amazon, Wholesale, DTC Website), which earned a customer following and brand reputation for top quality in its segment. The company has a recognized name and trusted brand in the industry, allowing for extension into adjacent verticals within the Pet Segment.
The company operates through Amazon, eCommerce, and Wholesale channels.
The books and records of this business appear clean, making it a great opportunity for a qualified buyer to use a Website Closers Lending Partner to buy this business for as little as 10% down, and amortized over an entire decade. The company has over $600,000 in profits (and growing), with as little as $235,000 down, making the ROI on this business around 6 months.
The brand has earned a customer following and brand reputation for top quality in its segment.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has only two employees.
THE INDUSTRY
The company operates in the Pet Products category. The pet industry market size globally is remarkable, and it is expected to witness exponential growth in the coming years. Within the category, Pet food and accessories segments account for substantial market shares. This niche is showing healthy growth, even during economic downturns, mostly because consumers view pets as members of their families, which drives demand.
OPPORTUNITIES TO SCALE
New ownership will have a large number of additional opportunities to scale, including through international expansion, brick & mortar retail, and affiliate sales diversification.
Asking Price: $2,350,000
Gross Income: $1,865,122
Cash Flow: $606,742
Year Established: 2014
Employees: 2
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