Thriving Home Textiles Ecommerce Brand with 15 Patents and 100 Positive Rating
We are a thriving eCommerce brand specializing in home textiles. Our products have received over 20,000 positive reviews on Amazon and we have a 100% positive seller rating. Our focus is on custom textiles in various colors, patterns, and textures.
OPERATIONS
In our 9 years of operation, we have aimed to offer beautiful home goods that improve the aesthetics of our customers’ homes. Our team carefully supervises the creation of each item and prioritizes the use of skin-friendly materials. We have a strong customer base and receive glowing reviews.
We maintain a 100% stock inventory model and have around $300,000 worth of merchandise at any given time. Orders are placed weekly with a production time of 7-10 days and a lead time of 30-60 days to Amazon facilities.
MARKETING AND KEY METRICS
Our primary marketing approach is PPC advertising on Amazon. We also have a Shopify-built website that links to our Amazon storefront. We have opportunities to expand sales through additional channels such as Walmart, Target, eBay, and Etsy.
We have opportunities to expand sales by launching products on other prevalent sites like Walmart, Target, eBay, and Etsy. Additionally, we can further leverage digital marketing channels such as Google Ads, social media campaigns, and influencer partnerships.
Some key metrics for our business include over 20,000 product reviews, a 100% positive seller rating, and sales that have consistently grown over the years.
Our customer base primarily consists of 20-50-year-old homemakers who are looking to improve the aesthetics of their homes with stylish and affordable home textiles.
BUSINESS MODEL & RESOURCES NEEDED
Our team consists of 12 employees in various roles, including eCommerce operations specialists, product designers, sourcing agents, marketing staff, a finance manager, and an office administrator.
THE INDUSTRY
The home decor industry has gained prominence with increasing urbanization and globalization trends. We specialize in popular and cost-effective items such as tablecloths, table runners, curtains, and pillowcases. Our products help homeowners create a more attractive and organized living space.
OPPORTUNITIES TO SCALE
Some scale opportunities for our business include expanding sales to additional regions, selling directly through our website to improve margins and reach new customers, and utilizing influencers and social media platforms for increased revenue.
Asking Price: $2,000,000
Gross Income: $5,396,984
Cash Flow: $552,844
Year Established: 2014
Employees: 12
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