Global Publishing House for Authors – 71% YoY Revenue Growth, $2500 AOV, Print and Audiobooks, Full Distribution Rights Maintained on All Books
This independent publishing house provides book self-publishing, ghostwriting, and audiobook services. They have published nearly 1,000 books, with full distribution rights maintained on all books, and have seen 71% YoY revenue growth. The company has excelled in the self-publishing and audiobook markets, projected to increase sales revenue by 30% in 2023. The company has a powerful online presence, ranking top on Google for book publishing with a strong marketing plan and strong SEO program. The company is based on a digital platform and has a fanbase of thousands of aspiring authors, making it an evergreen space, with potential for significant growth in the future.
OPERATIONS
The company has excelled in the book self-publishing, ghostwriting, and audiobook market. The book publishing comprises worldwide publishing, which is responsible for the company’s best-selling package. The company offers translation services that have English and Spanish translations. The company has a team of talented contractors to carry out the brand’s daily functions. There are no seasonal factors to this business and has recurring revenues.
Since the company is based on a digital platform, they do not require maintaining an inventory of books or shipping. They offer worldwide publishing, which has given them a 71% YoY revenue growth and 47% YoY SDE Growth, making the company highly profitable.
MARKETING AND KEY METRICS
The company ranks top on Google for book publishing, with PPC ads on Google driving traffic to the website. Their marketing efforts have translated into an average of 11,000 to 14,300 unique visitors each month, yielding 5,670 conversions in 2022. The company uses keywords on the website’s metadata to drive organic traffic to their site and is now in the process of launching a new website that will exclusively serve the United States and other English-speaking countries.
The company has a powerful online presence, ranking No. 1 on search engines for book publishing. Their new website will exclusively serve the United States and other English-speaking countries, expected to provide a significant increase in revenue. The company is averaging 470+ qualified leads each month.
The company has an AOV of $2,499 in 2022, and their Average Order Value has increased from $1,980+ in 2021. The company used PPC ads on Google to drive traffic to the website, which represents 87% of their web traffic. They are ranking No. 1 on Google searches for Book Publishing, showcasing their SEO ranking. Their repeat customer rate has just started to increase and has 12,000+ subscribers in their database, enabling them to use their new audiobook services for upsells to existing clients.
The company ended 2022 with 444 clients, divided closely between men (55%) and women. With an increasing number of aspiring writers looking for independent self-publishing houses to partner with, the company’s customer base has significant potential for future growth.
BUSINESS MODEL & RESOURCES NEEDED
Current ownership spends no more than 10 hours per week working within this company, and there is a team in place, including a general manager, a sales manager, graphic design manager, copy and content manager, customer service representative, and a sales coordinator and representative. Additional contractors are available to work on the book cover and layout, copy editing, proofreading, translations, social media postings, and web development.
THE INDUSTRY
The global book publishing market was valued at $93 billion in 2022 and is projected to reach $136.1 billion by 2032. The self-publishing and audiobook markets have seen dynamic growth, making it a golden renaissance opportunity for online retail bookstores. The company is projected to increase sales revenue by 30% in 2023, making it a thriving and profitable business in a growing space.
OPPORTUNITIES TO SCALE
The public’s desire for new and interesting books combines with the thousands who turn to self-publishing as a means of getting their writing before their targeted readers, giving the company a strong evergreen appeal. The company has the potential for significant growth in the future by pivoting to the U.S. and English-speaking markets, as projected to increase sales by 30% in 2023.
Asking Price: $1,600,000
Gross Income: $806,536
Cash Flow: $378,144
Year Established: 2018
Employees: 23
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