Women’s Online Nutrition and Fitness Program with High Customer Loyalty and Retention

The company offers a comprehensive online health and fitness program designed for women. They provide personalized nutrition and fitness plans, coaching, and daily communication with their clients. The primary objective is to help women make healthy nutritional choices, build strength, and tone their body, create a better relationship with food, and feel confident about themselves.

OPERATIONS

The team focuses on marketing, setting goals, sales, coaching, client retention, program development, coaching calls, etc. The company generates leads mainly from social media channels like LinkedIn, Instagram, Facebook, and TikTok.

The company doesn’t have a supply and logistics department as the business is service-oriented. All the services are provided online, and the company doesn’t require any inventory.

MARKETING AND KEY METRICS

The brand utilizes social media advertising and organic marketing. By focusing on advertising on Facebook ads, Google Ads, and TikTok ads, the company can reach a vast audience with minimal ad spend.

The brand generates leads through social media advertising, with a focus on TikTok, LinkedIn, and Instagram. The company runs paid ads on Facebook and Google that encourage prospects to join a 5-day challenge followed by the complete online coaching program. The customer base is primarily busy women, moms, and business owners.

The company experiences little seasonality, with a slight increase in the post-holiday period and the new year. The owners primarily focus on marketing, sales, and program development. The business has a high repeat order rate, with an average customer lifetime value of $3,600 over a client’s relationship. The company has healthy profit margins and low overhead costs, with growth projections to hire additional coaches as demand increases.

The customer base consists of busy women, moms, and business owners who spend an average of $3,600 on the company’s services over the course of their relationship with the company.

BUSINESS MODEL & RESOURCES NEEDED

The present team size is appropriate for the company’s current operation, but as demand grows, the company must hire more coaches and support staff to ensure smooth operation.

THE INDUSTRY

The company operates in the online wellness and fitness industry. With the increasing emphasis on healthy living, the company’s service offering caters to a growing market. Rising health issues like obesity and anxiety is forcing an increasing number of individuals to focus on fitness and nutrition. Examples of industry players include Noom, Calm, and Peloton.

OPPORTUNITIES TO SCALE

The business has low overheads and has plans to expand into other growth avenues like branded fitness apparel, fitness equipment, and merchandise. There is also potential to provide nutrition plans and meal prep services. Group sessions and subscription-based programs could increase revenue with little effort.

Asking Price: $550,000
Gross Income: $359,488
Cash Flow: $184,739
Year Established: 2018
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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