Premium EMD Operating Business: 22 Years of Success and Super Low Competition

Saunas.com is a 22-year-old premium EMD and operating business in the luxury goods category. The custom saunas business is niche and operates through specific vendors that have been in place for two decades. The company generates sales of under $500,000 in the last twelve months.

OPERATIONS

The success of Saunas.com primarily depends on the power of the domain. Adjacent verticals such as high-end gym products, spa, and salon luxury items can use this eCommerce website to expand their services. Sales team charged with bringing on new clients via a wholesale program can boost the profit margin.

Saunas.com operates through specific vendors that have been in place for two decades. While the company generates sales of under $500,000 in the last twelve months, the custom saunas business is niche and has enormous scale opportunities.

MARKETING AND KEY METRICS

No effort from a sales standpoint has been instituted at all, but a highly seasoned salesperson could call on gyms, resorts, hotels, military installations, custom home builders and anyplace else a home or commercial sauna or steam room might be an installation opportunity.

The saunas and luxury goods industry can be scaled through a sales team that can bring on new clients via a wholesale program. Adjacent verticals such as high-end gym products, spa, and salon luxury items can use this eCommerce website to expand their services.

The domain itself is valued at $562,000 according to the estiBOT tool. ‘Saunas’ as a keyword receives over 1,500,000 searches per month on Google. Exact Searches on Google for [Saunas] is 12,100 per month. SERP TERM searches are 41,800,000.

Saunas.com caters to a niche market of customers who prefer saunas and wellness products. Other luxury items, such as professional equipment for nail and hair salons, massage therapists, and other luxury items, can also be sold through Saunas.com.

BUSINESS MODEL & RESOURCES NEEDED

Saunas.com has only one employee. No other details about human resources have been mentioned.

THE INDUSTRY

The saunas and luxury goods category is a niche market due to low competition. It creates a tight-knit group of vendors operating in this space, and they don’t generally allow new entrants. The companies like HANKO have created sauna and wellness products that include heaters, sauna accessories, and so on. Other luxury items, such as professional equipment for nail and hair salons, massage therapists, and other luxury items, can also be sold through Saunas.com as it is easy to remember and recognizable as a luxury brand.

OPPORTUNITIES TO SCALE

Saunas.com creates enormous scale opportunities for an eCommerce company already in the niche market. The domain itself is valuable with scale opportunities in adjacent verticals, including products sold in high-end gyms, fitness centers, spas and salons, and professional equipment for nail and hair salons.

Asking Price: $225,000
Gross Income: $497,813
Cash Flow: $56,421
Year Established: 1998
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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