Unique Personalized Jewelry and Accessories Business
This online retailer specializes in laser-etched customized jewelry and accessories. With over 1,300 personalized SKUs such as necklaces, rings, and earrings, customers can easily browse, select and customize with drawing, imagery and text with the website’s design tool. The company has a well-established eBay Power Level Seller account and a DTC website, driving sales with an average ticket of $19.34. With a minimal footprint and human capital requirements, the current owners only invest 3 hours per week in fulfillment, including service overseeing. This broad-appeal and impulse buy fashion accessory retailer operates in a high-volume space perfect for scaling opportunities such as FBA, Pinterest, Etsy, an email list of over 90K subscribers ready for outbound email marketing, and Amazon.
OPERATIONS
The traditional stock & ship store requires a minimal footprint and human capital requirements so the company can be managed with ease. The owners currently spend only 3 hours per week overseeing service and fulfillment. Their natural growth and cost-effective acquisition plan have created an organic reach to a social media following of over 75,000 followers on various social media platforms, making it a valuable asset to a buyer with no segment-specific or proprietary skills.
Due to the nature of the product in question, this traditional stock & ship platform requires a minimal footprint both physically and in terms of human capital. The suppliers are well-established suppliers capable of meeting the demand.
MARKETING AND KEY METRICS
Marketing primarily focuses on creating impulse buys with high-margin SKUs at attractive price points. The company captures excellent organic rankings on all key search terms related to its product lines. Major social media platforms cater to its fashion-conscious and trend-oriented customers, who have a high likelihood of consumption.
Sales volume is primarily driven by the website and eBay, with major opportunities available on Amazon, Pinterest, and Instagram. Since the company’s email list is over 90k subscribers, email marketing is an inexpensive option. These potential sales channels serve as a push-button scale strategy for any buyer looking to grow their ecommerce business.
With an average ticket price of $19.34, the company has managed to generate $128,371 in gross income, improving 30% YOY. The cash flow is at $50,261. The company maintains an email list of over 90,000 subscribers and over 75,000 followers on various social media platforms.
The broad-appeal, impulse-buy fashion accessory retailer caters to a wide range of customers ranging from both genders and all ages. Once a store becomes trendy and famous, it begins to capture a more niche market. With over 75K social media followers and an email list of over 90K subscribers, the customer base primarily consists of fashion-conscious and trend-oriented consumers.
BUSINESS MODEL & RESOURCES NEEDED
The company has a minimal number of employees with only 3 people. A buyer could easily manage the site, leveraging the current infrastructure, or monetize operations via automation.
THE INDUSTRY
The fashion accessory vertical is a high-volume space, generally situated at a perfect price point. Nearly seasonless and fare well under the most difficult economic conditions thanks to their desirability, gift-ability, and attractiveness to consumers. Many online jewelry and accessory retailers compete for market share, but few have been customized with lasers that create a more personalized and trendy product. Some examples include Etsy and ASOS.
OPPORTUNITIES TO SCALE
Opportunities to scale this business include expansion through various sales channels such as Amazon, Pinterest, and Instagram, email marketing leveraging its subscriber list, and cross-channel clients. Automation strategies such as FBA could improve stock and delivery management. Additionally, creating trending designs and add-ons with celebrity-endorsed lines can fuel further growth. As the impulse market has an ever-growing customer base, scaling this business can be achieved effortlessly.
Asking Price: $89,002
Gross Income: $128,371
Cash Flow: $50,261
Year Established: 2011
Employees: 3
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
