Successfully Branding and Selling Cigar Accessories Online

This e-commerce business is a 5-star rated Amazon storefront specializing in the online retail cigar accessories industry. The company has established its own line of products under a house brand and generates revenue through its website, Amazon, eBay, Rakuten, and Sears. The company’s supply infrastructure has been set up as a Just In Time production model, requiring very little working capital for continued operations. The company has started to build a recurring customer base, with 20% of sales coming from return buyers, and offers a large variety of cigar accessories such as humidors, cases, lighters, ashtrays, and more. The company offers immediate scale opportunities through increases in advertising, developing an Amazon selling strategy, and expanding the branded product line.

OPERATIONS

The company currently uses its own website, Amazon, eBay, Rakuten and Sears as sales platforms

The company’s supply infrastructure has been set up as a Just In Time production model, requiring very little working capital for continued operations

MARKETING AND KEY METRICS

The company is able to generate the majority of its revenue from its own website

Immediate scale opportunities available through increases in advertising, developing an Amazon selling strategy, and expanding the branded product line

20% of sales come from return buyers, the company holds a 95% satisfaction rate on Amazon, and a 99.6% satisfaction rate on its eBay store

The company is starting to build a recurring customer base, with 20% of sales coming from return buyers

BUSINESS MODEL & RESOURCES NEEDED

The company currently employs one person

THE INDUSTRY

The online cigar accessories industry is a growing market. As the average customer age decreases, the potential for gaining lifelong customers increases. The company offers a large variety of cigar accessories such as humidors, cases, lighters, ashtrays, and more.

OPPORTUNITIES TO SCALE

Immediate scale opportunities available through increases in advertising, developing an Amazon selling strategy, and expanding the branded product line

Asking Price: $99,000
Gross Income: $98,000
Cash Flow: $38,000
Year Established: 2014
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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