Branded Cell Phone Case & Battery Backup: Amazon FBA Ecommerce Retailer with 68% YOY Growth

This ecommerce retailer offers unique, branded all-in-one battery backup cell phone cases for all major cell phone companies. Using the Fulfilled by Amazon (FBA) logistics method, all products are sold primarily on Amazon, with a DTC website presentation to showcase the brand’s array of products. The brand has experienced 68% YOY growth, primarily due to the highly automated, hands-off operations model and Amazon and social paid media campaigns. The company has ample room to grow, with opportunities for adding an SEM campaign, affiliate and influencer outreach, additional online marketplaces, and distributor outreach. The company has a proprietary lineup of broad-appeal goods at perfect price points. The business has been established since 2016, with 1 employee.

OPERATIONS

The company follows a highly automated, hands-off operations model with fully outsourced labor. The owner oversees operations for a few hours weekly, and there is no need for a physical warehouse or office footprint thanks to the completely remote fulfillment model. A full transition training package, complete 2-year business plan, and assistance in launching new SKUs after closing is offered to the buyer.

Using the Fulfilled by Amazon (FBA) logistics method, all products are sold primarily on Amazon, with no physical warehouse or office footprint necessary.

MARKETING AND KEY METRICS

The company employs robust Amazon and social paid media campaigns to stay ahead of the competition. The Amazon storefront receives a large volume of daily traffic due to the paid and organic traffic efforts. To achieve further growth, the company can add an SEM campaign for its website, affiliate and influencer outreach, additional online marketplaces, and distributor outreach.

The company has opportunities to add SEM campaign for its website, affiliate and influencer outreach, additional online marketplaces, distributor outreach and more.

The company has realised 68% YOY growth and minimal OPEX on a $37 average ticket price.

The customer base primarily consists of Amazon customers and DTC consumers.

BUSINESS MODEL & RESOURCES NEEDED

The company follows a completely remote fulfillment model, with fully outsourced labor.

THE INDUSTRY

The ecommerce retailer is in the consumer electronics market and offers specialised smart phone battery and case-in-one accessory. The company is almost entirely unique in the vertical, thanks to a smartly polished brand, and has captured an effective buyer base with a product that is not found anywhere else. The market for mobile phone accessories is expected to grow at a CAGR of 6.0% from 2020-2025 and will be driven by increasing ownership of smartphones.

OPPORTUNITIES TO SCALE

The company has opportunities for adding additional SKUs in the same and adjacent categories. Affiliate and influencer outreach, additional online marketplaces like Walmart and eBay, distributor outreach are potential expansion avenues.

Asking Price: $345,000
Gross Income: $397,769
Cash Flow: $95,037
Year Established: 2016
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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