supplement capsule

Massive Nutraceutical Ecommerce Business with Proprietary Supplement Blends and 10 Direct-to-Consumer Websites Plus an Amazon Storefront

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This is a branded eCommerce retailer in the Supplements vertical, offering a wide variety of niche, demographically-targeted nutraceutical products as well as broad application SKUs across a portfolio of aged, organically-ranked websites and an Amazon storefront.

OPERATIONS

With consistent YOY growth and a solid repeat customer base, this business experiences a $20 average ticket price primarily by way of Amazon and by selling DTC across 10 websites, many of which are aimed at specific verticals such as male potency, weight loss, and recreational marijuana use and enhancement – this includes marijuana-specific grinders and related accessories. This niche is one of the fastest growing sectors in the Supplements space by demand.

Thanks to a lightweight and fluid stock and ship platform that is based entirely on organic growth, this Supplement Retailer represents a highly turn-key opportunity in many ways. This business requires very little storage, and very little workload is asked of ownership.

MARKETING AND KEY METRICS

No social media, SEO, or email marketing of any kind has been implemented to date, all of which could result in incremental scale right away – supplements in general are here to stay and owning this proprietary brand with owned formulas means sidestepping any barriers to segment entry.

This business primarily sells through Amazon and 10 direct-to-consumer websites, which aim at specific verticals such as male potency and weight loss. By expanding to more salient sales platforms like Walmart and Jet, sales could increase rapidly.

The company is currently focused on multiple verticals, a number of which are newly trending, and seeing very heavy growth in numerous USDM regions, as well as Eurozone and APAC markets.

This company’s customer base is mainly comprised of people seeking to improve their overall health, as well as people who want to enhance specific aspects of their health and wellness, such as weight loss and male potency.

BUSINESS MODEL & RESOURCES NEEDED

This growing company is in a high-demand vertical that has yet to tap into alternative & salient sales platforms like Wal-Mart, Jet and others, not to mention international scale with the power of Amazon. This Branded Retailer is a hugely desirable opportunity in the E-Commerce world and can easily be taken to the next level by any savvy entrepreneur thanks to excellent segment placement and solid brand presentation.

THE INDUSTRY

The nutraceutical, or dietary supplement, industry is a rapidly growing one, with projections indicating the industry will generate almost $290 billion worldwide by 2025. Common supplements include vitamins and minerals, but there are also specialized products- such as weight loss supplements- that have proven popular. This particular company’s target audience focuses on demographically targeted nutraceutical products, such as male potency and weight loss, as well as recreational marijuana use and enhancement- this includes marijuana-specific grinders and accessories.

OPPORTUNITIES TO SCALE

Thanks to the company’s 100% in-house owned formulas, brand expansion and transitioning SKUs to Amazon FBA shipping is an imminent scale opportunity leading to an almost fully hands-off platform that is already achieving scale with minimal input. Furthermore, thanks to the growing supplement industry, investing in targeted marketing can generate strong return on investment.

Asking Price: $285,000
Gross Income: $315,342
Cash Flow: $177,653
Year Established: 2014
Employees: 1

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