Sustainable Eco-Friendly Brand: A Fair Trade Ecommerce Retailer
The Fair Trade eCommerce Retailer is an environmentally friendly company that specializes in selling apparel, jewelry, home decor, and gifts inspired by elephants. The company’s mission is to capture the essence of the magnificent creature and use the brand to support the conservation of the elephant population worldwide. The business operates through a hybrid of drop-shipping and stock models, maximizing margins, and minimizing time investments by the owner. The company has a strong social media presence and has over 6,000 email addresses on file, offering scale opportunities that new ownership can utilize for Amazon and alternative sales channels expansion.
OPERATIONS
The company operates through a hybrid of drop-shipping and stock models, minimizing time investments by the owner. The company has an eCommerce storefront, maximizing margins and selling via multiple sales channels. It also maintains an active social media presence and has over 6,000 email addresses on file within the company’s database.
The business operates through a hybrid of drop-shipping and stock models. The company prefers to utilize stock to avoid delays in supplier fulfillment, and they have partnered with suppliers that understand the elephant-inspired, eco-friendly theme of products.
MARKETING AND KEY METRICS
The company has a unique brand theme inspired by elephants and has a laser-guided approach to offer customer products that support elephant conservation. It has a huge growth potential with very little competition, which is evident from its strong social media presence and customer database.
The business utilizes multiple sales channels, including eBay and a polished eCommerce storefront, to maximize profit margins. It also offers scale opportunities for new ownership, such as Amazon and additional sales channel expansion.
The company utilizes low seasonality risk thanks to demographic niches and a hybrid drop-ship & stock model. It has over 6,000 email addresses on file within the company’s database.
The customer demographic is primarily individuals who are drawn to ethical consumerism and are interested in sustainable, eco-friendly products.
BUSINESS MODEL & RESOURCES NEEDED
The business has one employee and does not require additional staffing.
THE INDUSTRY
The company operates in the environmentalism retail vertical, providing a fair trade eCommerce platform for consumers to purchase eco-friendly products. The customer demographic is primarily individuals who are drawn to ethical consumerism and are interested in sustainable, eco-friendly products. Other business examples in this industry include Ten Thousand Villages, Global Goods, and EarthHero.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include market expansion, SKU lineup diversification, and Amazon & alternative sales channels. The business has a strong social media presence and over 6,000 email addresses on file, making scale opportunities highly achievable.
Asking Price: $75,000
Gross Income: $236,199
Cash Flow: $50,691
Year Established: 2014
Employees: 1
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