Branded Consumer Product Ecommerce Company: 12 Years of Success
This ecommerce company specializes in natural and handmade personal/home goods, offering over 200 branded products from Himalayan salt lamps to organic pet products. They have a nearly perfectly balanced mix of retail and wholesale customers and have established a track record of 20% year-over-year growth over their 12 years in business. Their exclusive products are stored and shipped directly from a third-party warehouse, and they currently enjoy a largely organic traffic base with over 20,000 subscribers on their email list.
OPERATIONS
This business model requires only minimal seasonal sales and low overhead. Their potent growth potential puts them in an ideal position for either a standalone acquisition or strategic integration.
The majority of the company’s exclusive products are stored and shipped directly from a third-party warehouse, leading to minimal overhead and no warehouse staff requirements.
MARKETING AND KEY METRICS
Their comprehensive advertising package includes traditional and online marketing channels such as a website, social media, and email marketing.
This company is already realizing profitable growth through their website and social media but has potential for substantial growth through popular salient marketplaces such as Amazon.com.
This business has potential for high growth due to their nearly non-existent competition and their strategically developed organic traffic and substantial email list.
This ecommerce company enjoys a nearly perfectly balanced mix of retail and wholesale customers. They have established a high rate of returning customers and offer exclusive and unique products that keep customers coming back.
BUSINESS MODEL & RESOURCES NEEDED
This company currently employs only two team members and has clean books and records.
THE INDUSTRY
This ecommerce company operates in the natural and handmade personal/home good space, which has been a steadily growing industry for several years now. Customers are attracted to the unique products that provide a more natural alternative. Other examples of businesses in this industry include e-cloth, ECOS, and Bambu.
OPPORTUNITIES TO SCALE
Opportunities for growth include expanding their organic traffic base, expanding into new marketplaces such as Amazon.com, and incorporating additional advertising channels to supplement their current strategy.
Asking Price: $925,000
Gross Income: $763,770
Cash Flow: $283,560
Year Established: 2005
Employees: 2
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