Thriving 15-Year Ecommerce Machine Embroidery Business with 50% Repeat Customer Rate

This 15-year established arts & crafts eCommerce retailer offers over 430 SKUs of blank embroidery items that customers use as a canvas to create their own masterpieces. The business has a nearly 50% repeat customer rate due to its consistent product line and excellent customer service. With an average ticket value of $84.12 and primarily organic marketing, this eCommerce business is poised for growth through expanding to additional eCommerce platforms and diversifying sales channels. The business has a strong email subscriber list of 130,000 and limited investment in paid marketing, presenting opportunities for new ownership to scale and increase revenue.

OPERATIONS

The business sells exclusively direct to consumer in the United States with only basic steps into Amazon and no presence on other eCommerce platforms. The business includes a strong email subscriber list and has implemented limited Google AdWords campaigns and minimal ad spend for SEO, PPC, and social media. There are opportunities for new ownership to expand to Amazon and other eCommerce platforms as well as niche-specific channels like Pinterest and Etsy.

The business sells entirely DTC and offers a consistent product line of blank embroidery items, handkerchiefs, baby products, kitchen towels, and gift items. There is no Amazon presence to date, but expanding to Amazon and other eCommerce platforms is a potential growth opportunity for the business.

MARKETING AND KEY METRICS

The marketing strategy for this business is primarily organic, with limited investment in paid marketing. The business has a strong email subscriber list and limited investment in PPC, SEO, and social media. There is an opportunity for new ownership to expand into additional eCommerce platforms and diversify sales channels for increased reach.

There is potential for this business to expand to additional eCommerce platforms and diversify sales channels for increased reach. The business currently sells exclusively DTC and has limited investment in PPC, SEO, and social media.

50% repeat customer rate, $84.12 average ticket value, over 430 SKUs, 130,000 opted-in email subscribers, primarily organic marketing.

The customer base for this business is hobbyists and crafters in the machine embroidery space. The business has a nearly 50% repeat customer rate and a strong reputation in the industry.

BUSINESS MODEL & RESOURCES NEEDED

The business has two employees.

THE INDUSTRY

This business operates in the arts & crafts industry, specifically the machine embroidery vertical. The business offers blank embroidery items as a canvas for customers to create their own masterpieces. The industry has a hobbyist focus and is highly social and referral-based.

OPPORTUNITIES TO SCALE

New ownership has several opportunities to scale this business, including expanding to Amazon and other eCommerce platforms, diversifying sales channels, implementing more advanced PPC, SEO, and social media strategies, and potentially introducing new products to the product line.

Asking Price: $283,000
Gross Income: $808,324
Cash Flow: $113,280
Year Established: 2004
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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