Beauty Accessories Ecommerce Retailer on Amazon with Private Lending in Place and 4 In-House Brands
The beauty accessories eCommerce retailer is an international in-scope retailer that operates under four distinct, in-house brands. It distributes its products in the United States, UK, EU, and Canada, to cater to different verticals such as beauty accessories, wristwatches, photography lighting equipment, party accessories, and many more. With a variety of offerings, the retailer ensures an all-season revenue stream while dodging concentration issues. The retailer has loyal customers with positive reviews, a remote fulfillment platform, strong SEO, and a massive social media following. It has fully-functional sales channels such as Wal-Mart and eBay and requires little ownership workload.
OPERATIONS
The beauty accessories eCommerce retailer operates primarily on the Amazon channel in the United States, UK, EU, and Canada. However, the seller has other fully-functional sales channels such as Wal-Mart and eBay. The company has four distinct branded lines with low seasonality concerns that enjoy 19% YOY growth thanks to 98% Positive Lifetime Seller Reviews and strong customer loyalty. The business is 100% remotely fulfilled.
The supply chain is great and ensures the future access of products to eCommerce, wholesale, and brick & mortar sales expansion in almost any market. This ensures diversification across a range of products and simplifies the process of expanding the company to new markets.
MARKETING AND KEY METRICS
This retailer boasts strong SEO, a healthy social media presence and has already amassed over 20,000 social media subscribers to date. It has a prestigious relationship that enables it to sell big brand watches on Amazon, and it has good supplier relationships in place.
The retailer operates primarily on Amazon, and it has fully-functional supplemental sales channels such as Wal-Mart and eBay. The business’s potential for growth is bolstered by an almost 100% remote fulfillment platform.
The business enjoys built-in diversification with an existing wholesale business. The company serves the following verticals: Beauty Accessories, Wrist Watches, Photography Lighting Equipment, Party Accessories, and much more.
The target audience for the beauty accessories eCommerce retailer is primarily women who purchase makeup and beauty accessories. The company has a strong social media presence with over 20,000 subscribers and enjoys customer loyalty with positive reviews, thanks to the range of products it offers.
BUSINESS MODEL & RESOURCES NEEDED
The beauty accessories eCommerce retailer has two employees, which is enough for the company to run smoothly as it is a primarily remote-based enterprise.
THE INDUSTRY
The beauty industry is a pervasive global market estimated to be worth over $532 billion, with skincare products predicted to account for nearly a quarter of that value. The company’s predominant niche in the industry is the beauty accessories vertical. Digital marketplaces have enabled companies to leverage the shift in demand for online beauty purchasing, bringing the beauty industry to new heights. In addition, with trends such as self-care and growing demand for clean and natural beauty products, the industry has ample opportunities for further growth.
OPPORTUNITIES TO SCALE
The beauty accessories eCommerce retailer has several opportunities for scale and growth, including expanding their presence on popular social media platforms, developing new product lines to complement their existing offerings, and tapping into new markets. There is also potential for them to add an influencer marketing element to their social media channels.
Asking Price: $1,350,000
Gross Income: $2,163,000
Cash Flow: $455,300
Year Established: 2015
Employees: 2
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