Rapidly Growing Branded Gymnastics Subscription Box with 60 Repeat Customers and Yearly Revenue Model
A subscription-based eCommerce retailer offering gymnastics-themed subscription boxes for children and young gymnasts. These boxes contain a themed leotard as the main purchase item, along with smaller impulse buy items suitable for the theme, making them an excellent value for beginner and intermediate gymnasts.
OPERATIONS
The company offers three subscription plans and nine flavors of one-time purchase boxes. It also has 44 individually available gymnastics-themed products, including custom T-shirts. All items are stocked and shipped in-house, requiring no actual warehousing footprint. The current owner has automated the foundation, making it easy for new ownership to streamline operations and fulfillment and increase product line expansion and brand differentiation.
All items are stocked and shipped in-house, requiring no actual warehousing footprint. The current owner has automated the foundation, making it easy for new ownership to streamline operations and fulfillment and increase product line expansion and brand differentiation.
MARKETING AND KEY METRICS
The company has grown mainly through organic traffic with 12,000 visitors to its two eCommerce sites monthly. Its superior packaging and presentation make it a perfect candidate for easy and expedient growth, allowing ownership to create successful email marketing campaigns and scale to affiliate marketing through SEO, online influencers, YouTube, and Google AdWords.
The company mainly relies on its two eCommerce websites, but expanding to Amazon and additional marketplaces like eBay and Pinterest are opportunities to double sales.
The company has an average ticket value of $42, and its massively positive 60% repeat customer rate translates to high ROI on day one with even the most basic investment. It has experienced consistent year-over-year sales growth with the potential to double sales by expanding to Amazon and additional marketplaces like eBay and Pinterest.
The company targets parents and relatives buying for the budding gymnast. Catering specifically to children, these subscription boxes are designed for beginning and intermediate gymnasts, themed also for use as birthday gift bundles.
BUSINESS MODEL & RESOURCES NEEDED
The business has a single employee, making it a home-based enterprise with minimal overhead.
THE INDUSTRY
The company operates in the subscription box niche of the retail industry. It can be classified as an eCommerce retailer that focuses on children’s gymnastics-themed boxes. The subscription box industry is growing at a fast pace, and there is minimal competition in the gymnastics niche.
OPPORTUNITIES TO SCALE
The business has the potential to scale through email marketing campaigns, affiliate marketing, SEO, online influencers, YouTube, and Google AdWords. There is an opportunity to expand the product line and brand differentiation. The gymnastics-themed industry is continually growing, presenting an opportunity for long-term scalability.
Asking Price: $167,500
Gross Income: $181,565
Cash Flow: $67,372
Year Established: 2017
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
