Cosmetology and Aesthetician Online Education Platform for Professionals

The business offers 65 consumer products and online courses for licensed cosmetology and aesthetician professionals. With a 50%+ repeat customer rate, the star business feature is its online education which adds an immense value to the brand’s customer experience. Strongly differentiated from competitors with a well-branded presentation, the business requires lightweight operations and workflow, featuring remote, third-party fulfillment. Its online education tools add a high value for ownership and can be expanded. The asking price is $495,000, with a cash flow of $159,750, gross income of $455,200, established in 2009, and with 2 employees.

OPERATIONS

The business sells 65 consumer products and offers online courses designed for licensed cosmetology and aesthetician professionals. With a 50%+ repeat customer rate, the online education piece adds an immense value to the brand’s customer experience, as it expands consistently high earnings.

The business requires lightweight operations and workflow, featuring remote, third-party fulfillment. The vendor and manufacturer relationships are essential for product and business expansion. The business model requires little overhead to foster high earnings.

MARKETING AND KEY METRICS

About 77% of the business’s sales are driven by organic social media content on Instagram with over 47.8K followers, with no paid SEO marketing or advertising. The genuinely built reputation of the business is one of its key value propositions as an eCommerce acquisition.

The online courses provided by the business provide low hanging fruit for brand expansion through the addition of continuing education subscriptions for existing graduates. The business can expand through Amazon.com, the most critical sales channel in the beauty space, adding to the logistics solutions and velocity unmatchable elsewhere.

The business boasts a 50%+ repeat customer rate and $108 average ticket value. The online education tools add a high value for ownership and potential expansion. The brand also offers strong manufacturer and vendor relationships.

The business offers 65 innovative consumer products and online courses geared specifically toward licensed cosmetology and aesthetician professionals, with over a 50% repeat customer rate.

BUSINESS MODEL & RESOURCES NEEDED

The part-time operation requires two employees, who coordinate with the vendor and manufacturer in delivering the product and operating the business.

THE INDUSTRY

The beauty and cosmetic industry are valued as $511 billion, with a predicted CAGR of 7.14% from 2020 to 2027. The online education platform is shaping the future of the industry, empowering professionals to enhance their skills. The global cosmetics market is led by L’Oreal, Unilever, and Estée Lauder.

OPPORTUNITIES TO SCALE

The business can increase scale by expanding its product line-up, tapping consumer-level products without approaching new suppliers. The online education has potential by adding continuing education subscriptions for existing graduates. It is one of the best candidate businesses to expand Amazon’s online store.

Asking Price: $495,000
Gross Income: $455,200
Cash Flow: $159,750
Year Established: 2009
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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