Revolutionize Your Metabolic Acceleration with Food Allergen Testing for Weight Loss Subscription and Supplement Brand
This target is a unique business model in the Holistic Weight Loss Treatment space, including a line of Metabolic Accelleration Nutritional Supplements and a growing online platform to treat patients. This high margin business generates most of its revenue through a 6 Month Treatment Plan. The company focuses on clinical-based Food Allergen Testing to diagnose the cause of weight gain to help subscribers keep off the weight through a nutritional analysis and exercise regimen. Established, evidence-based weight loss programs are highly marketable and profitable, particularly to the U.S demographic and this Internet Business has an established social media presence and success stories that prove its efficacy.
OPERATIONS
The business has been successfully developed and is prepped for massive scale online now that telemedicine has come to the forefront of patient/doctor interaction in modern medicine. The owner is a Doctor with a great deal of experience in the core competency of Food Allergen Testing and Results-Driven diagnoses. The owner is not an expert at online marketing or advertising and is open to the opportunity for either a complete or majority sale of the business, and partnering with a buyer that has experience with online marketing.
Ownership dedicates 50 hours a week to this business, including patient testing, treatment, support, content and more. This is a hands on business that can be run from any location, but requires a dedicated marketer. The business also requires minimal inventory, no warehouse necessary.
MARKETING AND KEY METRICS
Marketing efforts have been highly successful through minimal social networking, regional advertising and word of mouth. A close relationship with success stories creates great marketing opportunities. Concentrated marketing efforts have been on Facebook, Amazon, Book publications and a Blog. Four monthly magazine ads are currently contracted for 2020 with a circulation of 140,000 readers.
Scaling opportunities are virtually unlimited. Marketing can always be pushed via both brick and mortar and social media platforms, and online treatments plans mean the world is within reach. Franchising is another exciting opportunity, particularly to reach the overseas markets, as is the idea of partnering with business looking for coordinated health plans.
This is a high margin business, with an average order value of $1,800 per 6 month treatment plan. The plan includes testing for hidden food allergens (plus vitamin and enzyme deficiencies) and a personalized treatment plan for obesity reduction. Also included are book copies, supplements and videos as needed (all copyrighted and branded to the business, which is patented.
The target customer base for this company consists of individuals seeking holistic weight loss treatments, specifically those who may have food allergies contributing to weight gain. The company primarily targets individuals in the United States, but there is potential for expansion into international markets as well.
BUSINESS MODEL & RESOURCES NEEDED
A buyer for this company does not need to be a doctor, especially since current ownership is focused on staying heavily involved after closing, if requested. The best buyer will be one with experience marketing products or services online, telemedicine or a combination of both. Such a partnership can easily further expand this business.
THE INDUSTRY
The weight loss market is one of the most lucrative verticals in the world, and this unique concept to partner in an established business and bring your knowledge of the industry and marketing to the table. Examples of other companies in the weight loss industry include Weight Watchers, Nutrisystem, and Jenny Craig. These companies have successfully built their brand and customer base through a combination of online marketing, subscription-based models, and providing personalized treatment plans.
OPPORTUNITIES TO SCALE
The 6 month program identifies food allergies and then develops an easy to follow program involving meal planning and short but effective aerobic surges. The program emphasizes an “eat more and exercise less” motto that is highly marketable to the female, over 40 market. The program is virtual, and has achieved a high amount of success both nationally and internationally – showing a potential for excellent growth.
Asking Price: $300,000
Gross Income: $223,698
Cash Flow: $107,490
Year Established: 2018
Employees: 1
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