Skyrocketing Baby Products Business with SBA Eligibility and 100% YOY Growth
Scaling Baby Products Brand is an eCommerce company that offers a wide range of newborn and baby products. They sell products under their own label, including baby carriers, blankets, crib sheets, and more. The company has experienced 100% year-over-year profit growth and is eligible for SBA financing. With a diverse product line and strong intellectual property, the company has positioned itself for continued success and expansion.
OPERATIONS
The company operates primarily through eCommerce sales channels. They have a low overhead model with no warehouse expenses as inventory is held at Amazon FBA or a third-party logistics provider. The company has two full-time and two part-time employees managing operations. The business is easily scalable, with opportunities to expand into international markets and other online platforms.
The company’s supply and logistics are managed through Amazon FBA and a third-party logistics provider. This allows for efficient fulfillment and eliminates the need for large warehouse overhead. The company has established strong supplier relationships to ensure smooth operations and profitable fulfillment.
MARKETING AND KEY METRICS
The company utilizes various marketing strategies to promote their products and brand. They have developed proprietary designs and patterns to differentiate themselves from competitors. The business has also focused on building strong supplier relationships and has protected their brand through trademarks and design patents.
The company has multiple eCommerce sales channels, including branded websites, online platforms, and international marketplaces like Amazon. These channels provide opportunities for growth and increased market presence. By scaling their current product line and expanding into new sales channels, the company can continue to grow and increase sales.
Key metrics for the company include year-over-year profit growth, average ticket value, and sales channel expansion. The company has seen a 45% increase in top-line growth and has maintained a $21 average ticket value year-round. With a focus on additional sales channels, the company plans to grow and increase its market presence.
The company has a diverse customer base, including parents, caregivers, and anyone in need of newborn and baby products. Customers can be reached through various marketing channels, including online advertising, social media, and customer referrals. The company’s focus on quality and branding has helped them build a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has two full-time employees and two part-time employees. An operations person will be transferred with the business to assist with the transition to new ownership. The company offers a low overhead model and efficient operations, making it easy for new ownership to step in and manage the business.
THE INDUSTRY
The baby products industry is a highly sought-after space with a lot of growth potential. The company operates in the eCommerce space and is positioned to capitalize on the increasing demand for baby products. With a diverse product line, strong brand protection, and scalable operations, the company is well-positioned to thrive in the industry. Examples of competitors in the industry include other online baby product retailers, brick-and-mortar stores, and other eCommerce platforms.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities, both in terms of product expansion and sales channel growth. They can develop new products to expand their product line and cater to different market segments. Additionally, they can explore new sales channels like Amazon Europe and Asian markets, wholesale brick-and-mortar stores, and other leading channels in the baby products industry.
Asking Price: $4,500,000
Gross Income: $5,447,130
Cash Flow: $956,869
Year Established: 2015
Employees: 4
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
