Multi-Branded International Ecommerce Retailer in the Personal Fitness, Apparel, Home & Automotive Accessories Categories – Amazon FBA
This client is an International, multi-branded, multi-vertical ecommerce retailer specializing in personal fitness, apparel, home, and automotive accessories. The company operates under two brands, one focusing on beauty, fitness, and micro-fiber athletic gear, and the other on home improvement and automotive accessories. With excellent supply sources in Asia, the business has the potential for immediate scale into new product SKUs. It currently sells on Amazon.com and has a strong presence in the US, UK, and German marketplaces. With minimal operating expenses and a turnkey business model, this retailer offers significant growth opportunities.
OPERATIONS
The company currently offers 25 SKUs across its two brands, with an average order value of $15.23. Products are manufactured in Asia and shipped directly to a third-party quality assurance facility before being sent to Amazon FBA, eliminating the need for physical storage or warehousing. With only 3-5 hours of owner involvement per week, the business is relatively easy to operate. The main responsibilities include providing direction to outsourced employees and handling payments to suppliers.
The company’s supply chain is built on a strong relationship with suppliers in Asia. Products are manufactured in Asia and shipped directly to a third-party quality assurance facility for inspection before being sent to Amazon FBA. This allows for a streamlined supply and logistics process with minimal physical footprint and overhead costs.
MARKETING AND KEY METRICS
The primary sales channel for this retailer is Amazon.com, where it has an average rating of 4.95 stars and 100% positive lifetime feedback. The business currently utilizes Amazon PPC and Amazon Marketing Services for marketing. There are significant opportunities for growth through expanding to new global markets via Amazon, as well as leveraging other marketing channels such as Facebook, influencer marketing, and email marketing.
The primary sales channel for this business is Amazon, where it currently sells on the US, UK, and German marketplaces. The business has the potential to expand to other international markets through Amazon’s global reach. In addition to Amazon, there are opportunities for growth through other sales channels such as direct-to-consumer websites and international marketplaces.
Key metrics for this business include average order value, sales volume, customer ratings, customer feedback, conversion rates, and advertising performance. These metrics are crucial in measuring the success and growth of the business, as well as identifying areas for improvement and optimization.
The customer base for this ecommerce retailer consists of individuals who are interested in personal fitness, apparel, home improvement, and automotive accessories. These customers typically shop online and are looking for a wide selection of high-quality products in these categories. The business has a strong presence on Amazon and has built a positive reputation with customers through excellent ratings and feedback.
BUSINESS MODEL & RESOURCES NEEDED
The business currently operates with three full-time outsourced employees. These employees handle various tasks such as customer service, order processing, and inventory management. All employees are willing to stay on with the new ownership, providing continuity and minimal disruption during the transition process.
THE INDUSTRY
The ecommerce industry is a fast-growing sector that has experienced significant growth in recent years due to the increasing popularity of online shopping. With advancements in technology and the rise of platforms like Amazon, ecommerce retailers have the opportunity to reach a global customer base and sell a wide range of products. Examples of successful ecommerce companies include Amazon, Alibaba, and Shopify.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this ecommerce retailer. First, the business can expand into new international markets through Amazon’s global platform. Second, additional marketing channels such as Facebook, influencer marketing, and email marketing can be leveraged to drive more sales. Lastly, the business can expand its product offerings by introducing new SKUs and exploring new verticals within the personal fitness, apparel, home, and automotive accessories categories.
Asking Price: $2,637,000
Gross Income: $1,623,395
Cash Flow: $909,917
Year Established: 2015
Employees: 3
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