Eyelash Brand with Strong Amazon Ratings and Reviews
This Beauty eCommerce brand is focused on the eyelashes vertical. They specialize in professional eyelash extension products and have a strong presence on Amazon with excellent ratings and reviews. The business is well-established in the U.S. and U.K and has the potential for expansion into Canada and other markets.
OPERATIONS
This eCommerce business is very easy to run, requiring only minimal time investment. They sell private label branded professional grade eyelash extension products, catering to both professional and retail consumers. The business has built a loyal customer base and has connections with existing suppliers to facilitate sourcing of new products.
The business currently maintains stocked inventory and does not rely on dropshipping. It requires a small warehouse space for storage. The owners work as little as 2-3 hours per week to maintain the supply and logistics.
MARKETING AND KEY METRICS
The business has a strong presence on Amazon.com and a Shopify website. There is room for growth in driving traffic to the website through SEO, blogs, and influencer partnerships. Social media marketing can also be utilized to reach a wider audience.
The sales channel for this business includes Amazon.com and the Shopify website. There is significant room for growth in driving traffic to the website and expanding into international markets. The business has the potential for rapid growth with the right marketing strategies in place.
Key metrics for this business include sales revenue, average order value, repeat purchase rate, and customer loyalty. The business has a high average order value of $18.50 and benefits from repeat purchases by professional lash technicians.
The customer base for this business includes both professional lash technicians and retail consumers. The business has built a loyal following among professional lash technicians who rely on high-quality products. Retail consumers also purchase from the brand for personal use and to achieve professional-level results at home.
BUSINESS MODEL & RESOURCES NEEDED
The business has one employee who handles the day-to-day operations. With minimal time investment required, the business allows for the owners to focus on launching new products and scaling the business.
THE INDUSTRY
The beauty industry is a rapidly growing industry, with a high demand for eyelash extension products. This eCommerce brand caters to the professional beauty market, including lash technicians. The industry is driven by trends and the desire for enhanced beauty and self-expression. Other examples in the industry include makeup brands, skincare brands, and haircare brands.
OPPORTUNITIES TO SCALE
There are various scale opportunities for this business. Expansion into new markets, such as Canada and other FBA markets, can be pursued with minimal additional work. The Shopify website can be optimized for growth through SEO, blogs, and influencer partnerships. New product launches and partnerships with beauty influencers can also drive sales and growth.
Asking Price: $1,200,000
Gross Income: $831,771
Cash Flow: $327,886
Year Established: 2017
Employees: 1
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