Female Athlesiure Wear Brand with Strong Social Media Presence Ready to Scale into Amazon
We are an American Athleisure Wear Brand that offers a wide range of sportswear and accessories for both casual and gym wear. With a strong social media presence and a dedicated community of followers, we have established ourselves as a leader in the industry. Our products have an average order value of $43.77 and we maintain net margins of over 45%. We primarily sell our products through our branded website but are ready to expand into Amazon. Our operations are efficient and well-organized, with a white-label sales model and a dedicated storage area for inventory.
OPERATIONS
We currently dedicate 20-25 hours per week to running our business. Our focus is on employee oversight, social media engagement, order fulfillment, and PPC management. We work with two virtual assistants who handle customer concerns and manage our network of social media influencers. We have been successful in growing our business through organic social media use, word of mouth, influencer marketing, and PPC advertising. We are continuously looking for new marketing opportunities to further expand our customer base and increase sales.
We operate on a white-label sales model and maintain a 1,000 square foot storage area for inventory and order fulfillment. Each product we sell is fully branded and utilizes exclusive color variations to differentiate ourselves from competitors. Our supply chain and logistics are well-established, allowing us to efficiently handle orders and deliver products to customers.
MARKETING AND KEY METRICS
Our marketing strategy revolves around social media engagement and PPC advertising. We actively engage with our community on TikTok, Pinterest, and Instagram, and advertise on Snapchat, Google AdWords, and Facebook. We see potential for growth through email marketing, YouTube content creation, paid Instagram placements, and enhanced PPC campaigns. Additionally, we plan to explore sales channels on Amazon, Walmart, Target, and brick-and-mortar storefronts. By expanding our product offerings and venturing into adjacent verticals, such as athletic accessories, we aim to further increase our market reach.
We primarily sell our products through our branded website and have not yet tapped into the largest eCommerce marketplace, Amazon. Expanding our sales channels to Amazon would provide immediate growth opportunities and access to a wider customer base. Additionally, we plan to explore sales channels on Walmart, Target, and brick-and-mortar storefronts. By increasing our distribution channels, we aim to further increase our sales and market reach.
Our key metrics include average order value, net margins, social media engagement (followers, likes, comments), conversion rates, customer acquisition cost, and customer lifetime value. These metrics help us measure the effectiveness of our marketing campaigns, monitor the profitability of our business, and track customer satisfaction and loyalty.
Our customer base consists of individuals who are interested in athleisurewear and prioritize comfort and style in their clothing choices. Our products appeal to a wide range of demographics, including fitness enthusiasts, fashion-conscious individuals, and those looking for comfortable clothing options for daily activities. We have built a loyal community of followers on social media, and our customer base continues to expand through organic growth, word of mouth, and influencer marketing.
BUSINESS MODEL & RESOURCES NEEDED
At the moment, we have a team of 2 virtual assistants (VAs) who work remotely from Asia. One VA handles customer concerns, while the other manages our network of social media influencers. We have established a strong working relationship with our VAs and rely on them to support our day-to-day operations and marketing efforts. Outsourcing marketing initiatives allows us to minimize our own involvement and focus on other aspects of the business.
THE INDUSTRY
The athleisurewear industry has seen significant growth in recent years, driven by increasing demand for comfortable and versatile clothing. Athleisurewear combines the elements of athletic wear and casual wear, offering stylish and functional apparel suitable for various activities. Major players in the industry include Lululemon, Nike, Adidas, and Under Armour. The industry has also seen the rise of online-only brands, such as Gymshark and Outdoor Voices, which have capitalized on the convenience and accessibility of eCommerce. The COVID-19 pandemic has further accelerated the growth of athleisurewear as more people work from home and prioritize comfort in their daily attire.
OPPORTUNITIES TO SCALE
There are numerous scale opportunities for our business. One example is improving PPC campaigns to increase online visibility and drive more traffic to our website. Another opportunity is expanding our social media engagement on platforms like YouTube and Instagram through content creation and paid placements. Additionally, we can explore the creation of new SKUs and expand into adjacent verticals, such as athletic accessories and reusable water bottles. These scale opportunities will help us reach a larger audience, increase sales, and further establish our brand.
Asking Price: $999,000
Gross Income: $684,795
Cash Flow: $373,636
Year Established: 2019
Employees: 2
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